WWE: What Would It Take for WWE to Pack Cowboys Stadium for a WrestleMania?

The show usually has a stacked card, musical performances by well-known artists and an atmosphere that rivals that of the Super Bowl. 

It has become a show where bigger does indeed mean better. The idea is that the more fans that are in attendance, the more exciting and memorable the show the will be. 

Perhaps that’s why WWE officials are looking to host an upcoming WrestleMania in the premiere sporting venue in the United States, Cowboys Stadium, which also happens to be one of the biggest. 

From F4WOnline.com (via SESCoops.com): 

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WWE officials have reportedly decided on locations for WrestleMania 29 in 2013 and WrestleMania 30 in 2014. Two venues that WWE has been strongly considering for upcoming WrestleManias include Toronto’s Skydome (site of WrestleManias VI and X8) as well as Arlington, Texas’ Cowboys Stadium, which could seat over 100,000 fans. 

It’s worth noting that during the DX reunion that took place prior to a recent SmackDown taping from Texas, Shawn Michaels and Triple H teased that Cowboys Stadium would be a great place to host WWE’s flagship event. 

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According to PWTorch.com, the NCAA basketball tournament may cause a scheduling conflict with hosting WrestleMania at Cowboys Stadium in 2013 or 2014. 

But assuming that won’t be the case, what would the WWE have to do to pack more than 100,000 fans in Jerry Jones’ prized stadium? 

I think the answer is actually quite simple—have the best pay-per-view card possible, regardless of how much it’s going to cost to do that. 

The current record for WrestleMania attendance is held by WrestleMania III, which took place in the Pontiac Silverdome in Pontiac, Michigan and—though some dispute the actual number—reportedly also holds the record for the largest indoor attendance for a live sporting event in North America with 93,173 fans. 

With the WWE hoping to cram 10,000 more fans into one stadium than any previous WrestleMania, however, it’s going to take a lot more than just hosting it in the best sports venue in the US, Cowboys Stadium. 

It’s going to take one hell of an effort from the WWE, and that starts with a card that will make more than 100,000 fans want to make the trip to Arlington. 

Now, I have absolutely no way of knowing what the state of the WWE will be come early 2013—which stars will be injured, which stars will have left the company, which stars will have retired, which ones will be main eventers by then, etc. 

Regardless of who is or isn’t still in the company, though, the WWE has to have a phenomenal buildup to a show that features stellar matches from top to bottom. I’m talking blockbuster matchups like John Cena vs. The Undertaker and/or “Stone Cold” Steve Austin vs. CM Punk—bouts that will appeal to fans from multiple generations. 

That’s how you suck the true wrestling fans into Cowboys Stadium, but if you want to get some casual ones there, then that’s where celebrity involvement comes in. 

Just like the WWE did with The Rock last year—yes, he’s more known for being an actor now than he is for being a wrestler—the company could bring in a huge celebrity name to either host the event or actually participate in a match. 

I’ve heard fans bring up names like Shaq or LeBron James, and those two would certainly work. Ideally, a celebrity involved in a WrestleMania match should have national (and ideally, worldwide) appeal and be able to put on at least a halfway-decent match. 

If the WWE is able to successfully bring in a well-known celebrity and have a stacked card, those are the two most important factors to packing 100,000 raucous fans into Cowboys Stadium. It wouldn’t hurt to have a match or two that appeals to international fans, either, such as Sin Cara vs. Rey Mysterio or something along those lines. 

What we can’t get, though, are boring and forgetful main event matches like John Cena vs. The Miz or matchups that we’ve already seen before like Randy Orton vs. Triple H. 

We need something new and something fresh, mixed with a little bit of old school that comes in the form of legends like Stone Cold and The Undertaker.

And we need just about every match on the card to seem relevant, to seem important. 

If the WWE puts on a show that diehard and casual fans will want to see, then trust me, there will be a new record holder for most fans in attendance at WrestleMania.