WWE and Social Media: Why It's Great for Storyline Build

When it comes to social media, Twitter and Facebook rule the internet.  Facebook is used more or less for people to keep track of their friends all at once while Twitter is used more to follow celebrities and athletes who allow us into their lives if only for a minute. 

Social media tools such as these are making it easier to gain access that only TMZ and National Enquirer could get us a few years ago. 

Of the two, Twitter is proving to be a very valuable key for a journalist's success.  We are able to get information out quickly with shorter posts as opposed to having to wait until we have the time to sit down and write it out into a full length article. 

Not only is it great for journalists, it's also great for businesses to notify consumers about their latest product about to hit the shelves. 

WWE has figured this out and is now going to utilize the internet to help build their storylines.

According to an article posted on wrestleinc.com,

"WWE has plans to feature more storyline angles on WWE.com. They'll be pushing TV/live event matches based off the online story lines."

There are a number of reasons why this is a great strategy, but the most obvious is one is us, the Internet Wrestling Community.

We're all guilty of surfing the web to find the next big scoop about what could possibly be the next big story or who will be making that shocking appearance that isn't as shocking when we knew about it weeks in advance. 

Reasonably speaking, there aren't that many ICW members as there are normal fans, but recently, especially while Triple H was in charge, the WWE started to engage the internet audience. 

Zack Ryder is finally getting on television in a now a reported pay-per-view United States Championship match this Sunday.  Randy Orton has lost on consecutive PPVs, CM Punk is one of the top stars in the company and Cody Rhodes is getting the push of a lifetime. 

All of these have been the requests of internet fans for months now and all of them are being brought to the attention of the creative department.  Using the internet as a resource to further feuds is only going to help in the long run.

Think of the number of articles that have surfaced on this website alone about different superstars having a war of words on Twitter.  It gets attention and can only help in building even stronger feuds. 

Take into consideration the lack of time to build up feuds with the number of PPVs every year.  This fall alone, there has only been about five weeks to build up three different paid shows.  That is not enough time for us as fans to buy into a feud that's being played out in that amount of time. 

By using Twitter wars to supplement in-ring wars, WWE can not only build their television product but also help expand their social media empire.  Vince McMahon has been trying to keep his company growing as the media does and using Twitter can only help. 

Facebook and Twitter have already started to revolutionize the world.  WWE is now starting to jump on board the social media train.  It's all for the better.