WWE News: WWE Makes Nice with GLAAD and Forms Anti-Bullying Partnership

Gone Baby GoneContributerMarch 18, 2011

As many fans of the WWE know, John Cena has been under a bit of scrutiny for some of his homophobic jokes.

GLAAD reached out to the WWE when many LBGT viewers were angered by Cena's comments. The comments in question stemmed from two Monday Night RAW episodes, in which Cena gave The Rock and The Miz a verbal lashing.

The LBGT community was initially offended by these statements: “You left us high and dry to play a fairy with a tooth?” and “He wore lipstick in Get Shorty and rocked a skirt for The Game Plan.” 

However, it was the next line that really sent people over the edge: "Just don’t go racing to Witch Mountain, Rock, cause your mountain is Brokeback."

The following week Cena verbally attacked The Miz saying, “Do you really want to look back years from now and realize you shared your legacy with another man?!"

He added, "Now The Miz and Alex Riley are co-champions and to celebrate it they’re going to move in together. They’re going to buy one of those tandem bikes and ride to Bed Bath and Beyond to buy some duvets. And every evening they’re going to relax with a glass of warm piot noir and watch The Notebook, or reruns of last season’s Bachelor."

According to GLAAD, "We have been assured that not only will such incidents not happen again, WWE intends to reach out to their adolescent audience, with messages aimed making it clear that bullying someone with homophobic taunts or for their perceived sexual orientation is wrong."

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After they were contacted, the WWE spoke with both Cena and the writers about the issue at hand. The WWE has since apologized to the organization and has agreed to team up with them for an anti-bullying campaign.

Following that, they released this statement, "WWE takes this issue very seriously, and has already spoken with our talent about these incidents. We are taking steps and working with GLAAD to ensure that our fans know that WWE is against bullying or discrimination on the basis of sexual orientation. We strongly value our fans in the lesbian, gay, bisexual and transgender community, and apologize to them for these incidents."

This is not the first time the WWE has been in hot water with GLAAD. About two years ago, Chris Jericho was under fire for making off-color remarks at a speaking engagement.

Remember, the WWE is a publicly traded company. They not only have to deal with fans, but shareholders as well. Most of these stockholders are concerned about the company making money, and when there's any chance sponsors will leave, things can get hairy. So Vince has to tread lightly when it comes to these matters.

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