Despite an “indefinite leave” from golf (if you can even call it that), a possible stint in sex addiction rehab, and three months' worth of public humiliation, here are four reasons why Tiger Woods hasn’t changed a bit:
1. He Is Once Again Attempting To Control the Situation and the Media
The one single aspect of this entire ordeal that undoubtedly frustrated Woods more than anything else was that, for once in his life, he had no control over the media or his public image.
The story was out there, and news outlets—tabloid and mainstream alike—were off and running, and there was not a damn thing Woods could do about it.
Think he's learned a lesson?
Woods' first action on his road to returning to professional golf is an attempt to wield complete control over the media and the information that is being distributed.
Woods will make a short statement in front of friends, family, and colleagues only, and no questions will be asked.
He is not allowing himself to be questioned or held accountable for his actions. His lawyers, agents, PR reps, and managers are making the statement; Woods is simply going to read it.
This whole situation spun out of control a long time ago, and any attempt by Woods to now reel it in and gain control over it will undoubtedly fall short.
2. He Doesn’t Seem To Have Mixed Up His Inner Circle
Saying that Woods’ agent, managers, PR reps, caddie, etc. had no idea about Woods and his cocktail waitresses is like attempting to convince the public that there’s a politician out there who doesn’t lie.
Guys like Tiger Woods are rarely, if ever, alone.
They are constantly surrounded by agents, managers, PR reps, security, etc.
The fact that Mark Steinberg will not only be present but is organizing this intimate gathering on Friday morning is the equivalent to a drug addict taking his dealer with him to rehab.
Those who shielded Woods and his double life for more than a decade are still around, which begs the question: Why?
3. Could He Have Possibly Repaired the Damage Done to His Marriage in Just 90 Days?
There’s an old saying that you shouldn’t believe everything you read in the papers. Perhaps that saying has never held truer than during the past three months as it pertains to the Tiger Woods scandal.
However, over the past week there have been several reports of Woods living in a separate house from his wife.
Now, who knows if these headlines are even skirting near truth.
But if there is any truth to them, does that sound like a healthy marriage to you?
Are we really expected to believe that Woods has repaired five years of infidelity in a matter of 90 days?
The fact that Woods is making a public statement on Friday morning more than likely means that he will be returning to golf in the near future.
So much for repairing his personal life before he returns to the game.
4. Payback Is A…
If you think the timing of Woods' announcement that he will be making a public statement on Friday morning—right smack in the middle of the Accenture Match Play Championship—is mere coincidence, you might want to think again.
Woods can hold a grudge for decades and has never been afraid to seek revenge on anyone or anything he feels has wronged him in any way.
Accenture was one of the very first sponsors to put their tail between their legs—no pun intended—and run post-fire hydrant. Now Woods seems to be seeking revenge by taking all of the attention off their tournament, thus rendering their multi-million dollar WGC sponsorship virtually worthless.
Has Woods been humbled by this whole ordeal?
Not a chance.