Money wasn't an issue for Texas A&M athletics before, and permitting the sale of alcohol at football games has helped the Aggies further pad their already sizable bank account.
The SEC lifted the ban on alcohol sales in May, with Texas A&M working quickly to prepare Kyle Field for the change. According to KBTX's Hope Barnett, the move helped the school earn around $1.3 million in total revenue, which is split with its concessions partner.
To put that in perspective, it's enough to cover a little over 17 percent of Jimbo Fisher's $7.5 million salary.
Per Barnett, athletic director Ross Bjork said selling alcohol helped improve the fan experience and didn't lead to a rise in crowd problems.
"I think Aggies always want to do things the right way," he said. "We did not see an incremental increase; in fact, at some games, there were actually less compared to some games in the past with a similar crowd."
Barnett reported A&M is planning to have alcohol available for purchase at basketball, baseball and softball games.
The Aggies had their final home football game Nov. 16, beating South Carolina 30-6.