How to Book Brock Lesnar vs. Seth Rollins Feud for WWE WrestleMania 35

If Seth Rollins is going to be the Superstar who finally slays "The Beast" Brock Lesnar, The Road to WrestleMania 35 should be paved in gold storytelling.

After watching Lesnar compete in several David vs. Goliath angles recently against elite wrestlers like AJ Styles, Daniel Bryan and Finn Balor, it's essential WWE crafts a unique storyline that builds to a massive payoff at the biggest pay-per-view of the year.

With over two months to fill and WWE Creative's lackluster track record, Rollins should continue selling the injuries that forced him out of action Monday. According to John Pollock of Post Wrestling, he is legitimately dealing with an injury and could miss as much as a month.

Now is the perfect opportunity to give The Architect enough time to rest and recover before the final push to WrestleMania. With the Elimination Chamber card already stacked and enough talent on the roster to make Fastlane unforgettable, WWE doesn't need him to return to in-ring action until March.

It may be months before their Universal Championship match on April 7, but it's never too early to start setting the stage for the epic battle. Whether Rollins is working hurt or not, Lesnar should be trying to sniff out what the injury is during the build and focus on exploiting the damage.

As strange as it sounds on The Road to WrestleMania, both men being out of action could be a blessing in disguise for the long-term program. With the company forced to put the angle on the back-burner, the storytelling won't have the chance to get stale.

When Lesnar and Rollins are finally back on television together, it will feel special instead of overexposed. The slight delay in the angle will not only get the challenger back to 100 percent health, but it also creates a genuine excitement and anticipation for their matchup.

In the weeks when Lesnar isn't there and Rollins is on the shelf, WWE should use video promos sporadically to keep the feud fresh on everyone's mind without forcing them to get physical.

Just as Samoa Joe and The Beast used the via-satellite promo battle with success in their feud, Rollins, Lesnar and Paul Heyman should do the same and burn it down on the mic.

Once The Architect is cleared for action, though, the heat is on, and the war of words can finally get physical.

After a few weeks of warm-up matchups against some of the heel gatekeepers on Raw—look no further than Baron Corbin, Drew McIntyre or Bobby Lashley—Lesnar should finally return to attack Rollins and get the upper hand.

The Road to WrestleMania for both men should only get physical a few weeks before the April PPV to keep it fresh. Once they do, though, The Beast should dominate the Royal Rumble winner throughout the build to their title bout.

Despite the constant and ferocious attacks, Rollins should just keep asking for more.

With a leg that was previously injured and an angry version of The Beast unleashed on the world, The Architect getting destroyed on a weekly basis will get the WWE Universe fully invested in his character. As a result, the crowd at MetLife Stadium will be more rabid than ever for the possible title change.

Instead of Rollins standing tall on Raw, his vengeance should come at WrestleMania 35 when he's holding the universal title high over his head.

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