Miles Bridges Reportedly Agrees to 4-Year Endorsement Contract with Nike

Scott Polacek@@ScottPolacekFeatured ColumnistAugust 28, 2018

Charlotte Hornets draft pick Miles Bridges points out family members during a news conference for the NBA basketball team in Charlotte, N.C., Friday, June 22, 2018. (AP Photo/Chuck Burton)
Chuck Burton/Associated Press

The Charlotte Hornets won't be the only ones relying on forward Miles Bridges for the next few years.

According to Shams Charania of The Athletic, the Michigan State product—who was the No. 12 pick in the 2018 NBA draft—inked a four-year deal with Nike. Bridges was a consensus All-American for the Spartans and will look to help lead the Hornets back to Eastern Conference contention while endorsing the apparel company.

The Hornets acquired Bridges from the Los Angeles Clippers in a draft-day trade for Kentucky guard Shai Gilgeous-Alexander and future draft picks.

"He's one of the highest character players in the draft, very athletic, plays hard, and he's very versatile," Hornets general manager Mitch Kupchak said, per the Associated Press (h/t ESPN.com). "... There is not much to not like about Miles Bridges."

Nike is hoping that's the case after reportedly inking him to a four-year contract, especially after a number of Bridges' notable fellow draftees signed endorsement deals with Puma. Aaron Mansfield of Complex noted Deandre Ayton, Marvin Bagley III and Zhaire Smith all signed with Puma before their first NBA seasons begin.

Bridges went with Nike, though, which follows considering some of his connections. Michigan State plays with Nike jerseys, and the Hornets owner is Michael Jordan—one of the primary reasons Nike has established itself as such a dominant force in NBA endorsements over the course of the league's history.

With his apparel deal out of the way, Bridges can now focus on helping lead the Hornets back to the playoffs for the first time since the 2015-16 campaign.


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