Billboards Recruit LeBron James to 'Complete the Process' for 76ers

Andrew Gould@AndrewGould4Featured ColumnistFebruary 26, 2018
Darren Rovell @darrenrovell

A Philadelphia-based company put up three billboards on highway to downtown Cleveland this morning saying that city wanted LeBron. Here they are in order. https://t.co/vntsa8h3mE

A company has funded three billboards in Cleveland to urge LeBron James to sign with the Philadelphia 76ers.

Per ESPN.com's Darren Rovell, Pennsylvania-based Power Home Remodeling placed the advertisements on the I-480 highway approximately seven miles from Quicken Loans Arena, the home of James' Cleveland Cavaliers.

Perhaps inspired by the Oscar-nominated Three Billboards Outside Ebbing, Missouri, the company recruited the NBA superstar with a trio of messages.

"We're passionate about Philadelphia," co-CEO Asher Raphael told Rovell. "We have an amazing city, it's the best sports town and it's an awesome place to live. We think the best athletes should want to play here."

The first billboard puts James' No. 23 and a crown on a court alongside Ben Simmons (25), Dario Saric (9), Robert Covington (33) and Joel Embiid (21) in a guard-less lineup. It appears Power Home Remodeling has already soured on No. 1 pick Markelle Fultz.

Another sports the hashtag "Philly Wants LeBron" in red, white and blue lettering. The last reads, in the same colors, "Complete the Process."

James can leave Cleveland again by opting out of his contract this summer. Given their array of young talent and payroll flexibility, the 76ers could make a serious bid for his services.  

Simmons recently expressed excitement for the icon's pending free agency on Instagram.  

Of course, it's highly unlikely these billboards will have the slightest impact on his decision. When ESPN.com polled 48 NBA players, a leading 15 (31 percent) said James should not sign with Philadelphia this offseason.  

Update: On Thursday, downtown Cleveland hotel The Metropolitan at the 9 responded with a message for Philadelphia:

92.3 The Fan @923TheFan

New billboards up in downtown Cleveland, courtesy of @The9CLE #TheLandOfTheKing https://t.co/TlFjnj3Xo5

Keith Pompey @PompeyOnSixers

I just saw this in downtown Cleveland. ‘HEY PHILLY, 👑 #THELANDOFTHEKING https://t.co/FZjPWvK0e7

Your move, City of Brotherly Love. 

[Darren Rovell/Twitter]  

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