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ORLANDO, FL - MARCH 24: The Orlando Magic huddle during the game against the Indiana Pacers on March 24, 2017 at Amway Center in Orlando, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2017 NBAE (Photo by Fernando Medina/NBAE via Getty Images)
ORLANDO, FL - MARCH 24: The Orlando Magic huddle during the game against the Indiana Pacers on March 24, 2017 at Amway Center in Orlando, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2017 NBAE (Photo by Fernando Medina/NBAE via Getty Images)Fernando Medina/Getty Images

Orlando Magic, Disney Agree on Jersey Sponsorship for 2017-18 Season

Tim Daniels
Jun 20, 2017

The Orlando Magic and the Walt Disney Company reached an agreement on a jersey sponsorship starting in the 2017-18 NBA season.

On Tuesday, Darren Rovell of ESPN.com passed along a look at how the Disney patch will look on the Magic uniforms:

Financial terms of the deal weren't immediately announced.

Josh Robbinsย of theย Orlando Sentinelย reported it's a three-year sponsorship to cover the league's test period for the new jersey advertisements. The contract also includes "provisions" for an extension should the Association continue with ads after the 2019-20 campaign.

Magic CEO Alex Martins told the Orlando Sentinel the franchiseโ€”whose city is home to Walt Disney Worldโ€”was "incredibly pleased" to reach a deal with Disney.

"This is an opportunity for us to partner with a local giant that we can expand our international reach with," Martins said. "And, conversely, as we travel around the league and our games are broadcast around the world and ultimately as we travel around the world in future international trips, we can help further expose the Disney brand as tied to the NBA and, specifically, to Disney's hometown team. So the outcome could not have been any better. This is the perfect match for both of us in terms of branding on an NBA uniform."

Luke Adamsย of Hoops Rumors noted other confirmed partnerships for the first year of the evaluation period include the Boston Celtics with General Electric, the Cleveland Cavaliers with Goodyear and the Philadelphia 76ers with StubHub.

The Magic are coming off a 2016-17 season in which they posted a 29-53 record, the fifth-worst mark in the NBA.

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