Orlando Magic, Disney Agree on Jersey Sponsorship for 2017-18 Season

The Orlando Magic and the Walt Disney Company reached an agreement on a jersey sponsorship starting in the 2017-18 NBA season.

On Tuesday, Darren Rovell of ESPN.com passed along a look at how the Disney patch will look on the Magic uniforms:

Financial terms of the deal weren't immediately announced.

Josh Robbins of the Orlando Sentinel reported it's a three-year sponsorship to cover the league's test period for the new jersey advertisements. The contract also includes "provisions" for an extension should the Association continue with ads after the 2019-20 campaign.

Magic CEO Alex Martins told the Orlando Sentinel the franchise—whose city is home to Walt Disney World—was "incredibly pleased" to reach a deal with Disney.

"This is an opportunity for us to partner with a local giant that we can expand our international reach with," Martins said. "And, conversely, as we travel around the league and our games are broadcast around the world and ultimately as we travel around the world in future international trips, we can help further expose the Disney brand as tied to the NBA and, specifically, to Disney's hometown team. So the outcome could not have been any better. This is the perfect match for both of us in terms of branding on an NBA uniform."

Luke Adams of Hoops Rumors noted other confirmed partnerships for the first year of the evaluation period include the Boston Celtics with General Electric, the Cleveland Cavaliers with Goodyear and the Philadelphia 76ers with StubHub.

The Magic are coming off a 2016-17 season in which they posted a 29-53 record, the fifth-worst mark in the NBA.