
Manchester United Target Real Madrid on World's Rich List, Appoint Cliff Baty
Manchester United have appointed Cliff Baty as their new chief financial officer as the club looks to leapfrog ahead of Real Madrid and Barcelona as the richest team in the world.ย
Mike Keeganย of the MailOnline said Baty's appointment reflects United's belief they will top next year'sย Deloitte's rich list, after recently placing behind the Galacticos and Blaugrana. The club are "optimistic" about 2016-17, with a club spokesman explaining Baty's new position:
"The club retains the knowledge and expertise of Steve Deaville, the Director of Group Finance but in appointing Cliff [Baty], has strengthened its finance team to meet the growing needs of such a rapidly developing business.ย
Revenues in the current year are expected to grow from ยฃ395m to over ยฃ500m (26 per cent projected increase).
Steve will report to Cliff when he starts.
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Executive vice chairman Ed Woodward welcomed the appointment in a statement via the club'sย official website, calling Batyย a "proven finance executive who brings a wealth of international business experience."
The 45-year-old has previously worked forย Ladbrokes and Sportech, and now brings his talents to the Old Trafford giants who have a valuation of ยฃ2.03 billion, per Keegan. Barca's worth is currently ยฃ2.1 billion, with Real only just on top at ยฃ2.17 billion.
United recently signed a huge deal with Adidas, worth ยฃ750 million over 10 years to the Red Devils, with English football's gargantuan ยฃ5 billion TV deal ready to kick in during 2016, as reported by Keegan.

The new money shouldย catapultย United ahead of the chasing pack in terms of value, giving manager Louis van Gaal further funds to splash in the transfer market.ย
If Baty can help organise and propel United's growth in the coming years, a true giant of world sport could be about to become even more powerful than it already is.
United have spent huge sums of money in the transfer market since former boss Sir Alex Ferguson left his position in 2013, and the latest expectation will allow the club to form its own version of the Galacticos under LvG.ย

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