Super Bowl 2015: Preview of Commercials During Patriots vs. Seahawks

Andrew Gould@AndrewGould4Featured ColumnistJanuary 24, 2015

GLENDALE, AZ - DECEMBER 11:  General view of University of Phoenix Stadium on December 11, 2014 in Glendale, Arizona. Super Bowl XLIX will be held at the University of Phoenix Stadium on Febrauary 1, 2015.  (Photo by Christian Petersen/Getty Images)
Christian Petersen/Getty Images

Super Bowl Sunday marks the only time television viewers display genuine interest in commercials, the consumerism filler impeding the flow of programming.

With the entire world watching, advertisers will step up their game, crafting 30-second and one-minute masterpieces depicting the human condition through pristine mise en scene and character development.

Or, you know, just toss out babies and animals—preferably talking ones—along with pretty models, celebrities and less attractive gentlemen getting hit in the groin. Probably just that.

Since we now live in a universe when companies release commercials for their Super Bowl commercials, Lara O'Reilly and Ashley Lutz of Business Insider ran through every brand expected to run a spot. Let's take an early look at what will unfold between the NFL's championship clash.


Credit Newcastle for at least acknowledging the absurdity of Super Bowl advertising. After Anna Kendrick poked holes into beer commercial tropes last year, it has now turned to Parks and Recreation star Aubrey Plaza to keep the tradition going.

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That's enough to declare it a winner already, especially with her going full April Ludgate in this latest teaser for its Band of Brand initiative to crowdsource a Super Bowl ad.

I don't even like beer, but maybe if I drink it, she'll ditch Andy Dwyer and...darn you, advertising!

Since a competitor has a monopoly on convincing drunk citizens to drink more, Newscastle is getting creative in an attempt to infiltrate the airwaves. Advertising Age's E.J. Schultz explained the situation:

Newcastle is blocked from airing a national TV ad during the game because Anheuser-Busch InBev holds exclusive beer advertising rights. But the brand has secured some local air time during game's broadcast on Feb. 1 on NBC and is recruiting other brands to star in the ad and help pay for it.

It's working, as Krave Jerky, Jockey, Brawny, Match.com and Polished Dental are now part of the regional ad. Chances are their online ads and crowdsourced mockery are better than anything from marketers actually taking this seriously.

Plaza's TV husband will also get his spotlight, as the next trailer for Chris Pratt's Jurassic World will reportedly unveil on Super Bowl Sunday, based on reports of a leaked memo obtained by fan site JurassicWorld.org (via International Business Times' Ruchinka Upadhyaya, h/t O'Reilly and Lutz), though it has been corroborated by Good Morning America's Cameron Brock (h/t Yahoo News). While reboots tend to serve as shameless cash grabs, any film starring Pratt deserves the benefit of the doubt after crushing Guardians of the Galaxy.

Perhaps due to Marshawn Lynch's affinity for the candy, Skittles will make its Super Bowl debut. As of now, the star running back has no involvement, which is odd considering how gregarious he comes off when talking to the media.

While the newcomer joins the party, expect all the usual staples to plead for everyone's money. Coca-Cola, Pepsi, Snickers, Doritos and Budweiser will once again peddle their products on the grand stage. If McDonald's 60-second spot is as annoying as its latest ad, well, insert your own pun here about not lovin' it.

Car commercials are a mixed bag. Some will simply settle for a smooth-talking celebrity behind the wheel, others for flashy stunts. Last year gave everyone Terry Crews and The Muppets, so no complaints there.

Lexus already released its ad, full of headache-inducing jump cuts and other stuff that has nothing to do with automobiles. Not exactly a convincing argument against posting snarky Twitter comments in between the game's action.

As Plaza predicted, chances are this is all just a giant waste of money for lackluster commercials. Let's hope a couple of brands break the mold rather than pander to the lowest common denominator.


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