WWE Analysis: Is Brock Lesnar's Return Good or Bad for the Company?

Times are changing in this world.

2012 is a big year with big things on the way. The 100-year Titanic sinking anniversary, the summer Olympics in London, the most successful world tour in history (Madonna)...and the end of the world on December 21, of course. No, really—this particular year is huge.

The same applies to WWE. Brock Lesnar is back!

Forget Lord Tensai. Brock is the "Next Big Thing" we are talking about here...that's on the same level as The Rock.

There is hardly anything that could be greater than this. It is absolutely fantastic. Not only has a massive, former WWE champion returned, but he brings all the power and media craze along with him. This is huge—of cosmic proportion. The company will benefit enormously from all this, no matter how much they paid for signing him.

Brock Lesnar is now a world-class athlete, having been a professional football player and UFC champion. His mixed martial arts background cannot be denied nor forgotten, and the eyes of all who follow that sport will now turn some of their attention to Vince McMahon's baby.

Whether for a short or long run, this is surely one of the smartest business transactions the CEO has ever made. It changes everything.

It can almost smell like the end of the PG Era—not entirely, but pretty close. Things will not return as they were in the late '90s but when thinking about it, how can a character like Lesnar settle for the cartoony lines spit out of John Cena's mouth?

Coincidentally enough, the very first person the tower of muscles encountered was the leader of Cenation. He laid him out, easy, using the "F5." Now that hurts.

WWE is good at creating great names and promoting them. It is no different here in both cases, and their pending match will definitely be a must-see. 

As some old favorites come and go (Rock, Taker, HHH and HBK), some return to reclaim what is theirs. Brock Lesnar is the first, and down the road you could even see Stone Cold making a comeback. It spells nothing less than a dream match.

Having a monumental superstar like this puts all other performers on notice, whether in storyline or not. Whoever is champion better watch out, and the ones vying for a top position must keep their eyes peeled—they are in grave danger of being annihilated...so to speak.

Again, bringing Brock back is a very good thing. The WWE champion, CM Punk, is on a roll. Someday soon though, his path will cross with Lesnar's, and it should be one of the most spectacular programs ever seen.

Two devoted performers, one pay-per-view event and the championship up for grabs. Doesn't get any bigger than that.

Here's hoping some sort of mega-showdown is planned for SummerSlam. Nothing short of a classic "Big Four" will suffice, and L.A is huge, like Brock Lesnar and CM Punk. On both counts it fits perfectly. One would have been champion for a long time and the other could pick up the belt and hold on to it until WrestleMania 29. That would also be a long reign.

In a nutshell, the Next Big Thing's return is a definite "YES!" moment and a major (double) plus-plus for the company and its WWE universe.

How will things get better than this?