WWE News: Reasoning Behind WWE.com's Drastic Redesign

Like the company does seemingly every six months or so, the WWE completely redesigned its website, WWE.com, over the weekend. 

The new, sleek look of the site has been praised by wrestling fans and even WWE superstars, who have also been impressed by the way it now functions as well. Although the redesign did come as a surprise, WWE officials didn’t just update the site for no reason. 

As F4Wonline.com (via WrestleNewz.com) reports, there was a very specific purpose behind the revamped WWE.com: 

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WWE has revamped its website once again. The new site will feature more history. One idea behind that is to try and get the website visitors more into history, hoping they will be more interested in calling their cable companies to request the WWE Network where they will be able to view the old matches and programming. 

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I’ve explored the new WWE.com, and like most others, think that it looks absolutely fantastic. But I thought the changes were made mainly for aesthetic purposes. 

Apparently not. While the idea behind those aesthetic purposes is obviously to draw more traffic to the Web site, perhaps the WWE has done another thing right here by incorporating more history into the site as well. 

The new “Classics” section features a ton of excellent looks at the history of the major championships and promotions, and it even gives you the opportunity to watch parts of classic matches, too. That’s a really smart idea on the WWE’s part. 

While you can watch almost any match on YouTube, the quality is often poor, and it’s much better on WWE.com. The “Classic” section does a great job of giving you a small taste of what you might see on the WWE Network, and at least for some fans, it will make them more likely to buy the network should it be available on their cable providers. 

The idea that the new revamped WWE.com will make fans pick up their phones and call their cable companies is largely a pipe dream, though. 

I mean, the new website is fun to look at and mess around with and everything, but I don’t see more than a few fans taking time out of their days to request that the WWE Network starts airing on Cox or Comcast. 

Drake Oz is a WWE Featured Columnist for Bleacher Report. You can follow him on Twitter and ask him any wrestling-related questions on Formspring.