Padres Become 1st MLB Team to Agree to Uniform Ad Deal After Contract with Motorola
The San Diego Padres are the first MLB team to announce a deal for advertisements on their uniforms, per Ronald Blum of the Associated Press.
The team will have a Motorola logo on their right sleeves of the jerseys.
"Motorola's iconic logo on our jersey is a perfect alignment with our Padres brand," team CEO Erik Greupner said in a statement Tuesday.
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Major League Baseball had previously banned uniform ads, but the new collective bargaining agreement gave teams the right to sell ad space on uniforms and helmets. It follows a trend for American sports leagues with the NBA and NHL also allowing jersey ads in recent years.
The addition of patches added an estimated $225 million in revenue for the NBA in 2021-22.
MLB is now joining the trend beginning in the 2023 season, with the Padres officially breaking the ice.
