Tim Tebow: Crazy Jockey Promotion Is Example of Outlandish Broncos Expectations

The Denver Broncos will not win this season's Super Bowl.

To some people that's an obvious statement, and to others it reeks of a non-believer. As for the Jockey underwear company, it's a perfect marketing opportunity.

According to ESPN's Adam Schefter, $1 million of Jockey products will be given away should Tim Tebow lead the Broncos to a Lombardi Trophy on Feb. 5.

It's a perfect example of how insane the hype surrounding Tebow has become. When he took over as Denver's starting quarterback, most fans just wanted to see some improvement to prove the Florida hero had what it took to survive at the NFL level.

Now the Broncos and Super Bowl are being used in the same sentence? Craziness.

There's no doubting the team has played with an increased amount of intensity since Tebow took over, but they aren't even locked into a playoff spot yet. A solid test against Tom Brady and the New England Patriots on Sunday should help gauge where they truly stand.

The Broncos' resurgence has been just as much, if not more, about the team's defense than Tebow. Von Miller, D.J. Williams and the rest of Denver's underrated playmakers have stepped up in a big way to make sure Tebow has a chance to produce some magic in the fourth quarter.

Since the run began, the Broncos' best wins have come against the San Diego Chargers, who had not yet begun their yearly late-season revival, and the New York Jets.

While a win is always a win, those aren't exactly of the impressive variety. A potential Wild Card round matchup against the Pittsburgh Steelers is scary enough, let alone having to beat three other strong teams to accomplish the ultimate goal.

It's been a tremendous run that has captivated an entire nation. Broncos fans should continue to enjoy the ride while it lasts, but it's important to keep expectations within reason.

Opportunistic marketing ploys like this only add more pressure to Tebow's already-loaded shoulders.

If you need some new underwear, hopefully it comes as a present during the holidays, because Tebow and Co. will fall well short of providing it for you.