Philadelphia Eagles 2011: Hey Andy Reid, It's Super Bowl or Hot Seat

For Andy Reid, the time is now.  The 2011 Philadelphia Eagles have loaded up on talent and are ready to make a strong surge for the Super Bowl.

Never before during his previous 12 seasons as head coach of the Eagles has the team acquired so many high profile free agents and coaches.  We all know the list of newcomers, so there's no need to rehash them here.

Without a doubt, the moves made by the Eagles this year are a clear sign that they've strayed from past philosophies and are throwing caution to the wind.  They are clearly going for it this season.

Andy Reid loves the phrase "time's yours," which is his cue for reporters to start asking questions during his post-game press conferences.  Well, we can turn the tables a little bit because now Reid is on the clock.

Sunday at 1:00 pm EST, the time is Andy Reid's. 

I'm not saying it's do or die for Reid this season. No matter what, he'll still be the head coach next year.  But make no mistake, the hour glass on Reid's time-table to win a Super Bowl will begin gushing sand when they kickoff the Rams game.

I think he has a two-year window to bring a championship to Philadelphia before the last grain of sand drops to the bottom of that hour glass.

Reid has enjoyed a much longer than average reign as a head coach for one team.  He has a great relationship with Jeff Lurie, Joe Banner and presumably Howie Roseman.

Not only that, but Reid has also brought an era of consistent winning to Philadelphia.  Because of these reasons, he has been able to maintain his status without much fear for his job.

However, it's just a matter of time before Reid's bosses feel they need to make a change.  In the NFL change is the rule, not the exception.

As good of a coach as Reid is, only a Super Bowl championship this year or next year will buy him a "stay in Philly as long as you want" pass.  The NFL is a business and the ultimate goal is to win a Super Bowl.  When the man in charge of everything football related can't meet the ultimate objective, it's the owner's job to try and find someone who can.

Since the end of the 2009 season when the Eagles lost back-to-back games against Dallas, including a playoff loss, there has been almost a complete overhaul of the team.  As Joe Banner stated at the time: "The definition of insanity is doing the same thing over and over and expecting different results."

Well, if they don't get the job done within these next two years then the only thing left to change is at the head coaching position.

By acquiring all of the talent they have this year, the Eagles' brass is giving Reid everything they possibly can so that he can be successful.  They not only want to win a Super Bowl, they want Reid to be the coach who does it.

And if he doesn't pull through, they will be able to rationalize a new hire by telling themselves that they did everything they could to give Reid all the tools to win a championship.

If the Eagles don't win it all this year then it will be do or die for Andy Reid next season.  However, he could find a small loophole by just getting to the Super Bowl but not actually winning it.

I wonder how things will shake out if that ends up being the case.