If Cena Turns Heel We Riot! Why WWE's Main Man Shouldn't Turn Heel Anytime Soon!

I can confidently speak for everybody here who is either over the age of 10 or not a woman that we've all at one point or another been frustrated with the WWE's very own Superman - John Cena.

We've disliked those ridiculously bright colored t-shirt's, the stupid looking armbands, the five knuckle shuffle... how is this one of his finishing moves? The somber voice promo that has a sudden burst of energy and he has to claim that he does this because he loves to do it...

If you agree with the above statement you are part of the majority that wants and would love WWE to turn The Chain Gang Soldier heel. Just before his face turn in the fall of 2003 his heel run was hot, leading to feud's with The Undertaker and a WWE Championship feud with Brock Lesnar... long before we got used to assuming Cena was battling for the WWE title.

However, WWE should under no circumstances turn John Cena heel. I would not consider myself a John Cena fan, but I will the first to admit that John Cena is doing an exceptional job in the position WWE wants him to be in.

Just like earlier this summer when WWE had to answer to Mattel and other sponsors and let Daniel Bryan go (albeit temporary), I suspect WWE would have many more sponsors to answer to should they turn their lead man heel.

John Cena is alot more than a WWE Superstar. People are saying with Randy Orton being white hot at the moment with the WWE Universe that he is being prepared to become the head man, but as we've learned so many times over the years, Vince McMahon knows there is a much larger audience outside of wrestling than there is in wrestling and he wants to get his hands on it.

That's where Orton, no matter how over will never take over Cena. Orton isn't known outside of the squared circle. Perfect example is WWE's annual SummerSlam partnership with 7-Eleven, a partnership invaluable to the company they obviously don't want it to fail, they sold special WWE editions of Big Gulp cups with "your favourite WWE Superstars on them" ... Rey Mysterio, Undertaker, Triple H and obviously John Cena. Triple H hasn't been on television since April and yet he was preferred to Orton - even though The Viper was being promoted as challenging for the WWE Championship at SummerSlam.

Nothing against Orton, he's doing his job perfectly. He's just not John Cena, the spokesperson for the Make-A-Wish foundation, Cena granting more wishes than any celebrity in the charity's history, another avenue WWE love having him in.

Cameo's in TV drama's, slots on late-night talk shows and lets not forget the merchandise. John Cena is a top seller for WWE all year round, his face is plastered on the side of kids lunch boxes, they even make John Cena shoes for kids, and those are the kids who get their parents to pay for them to  go WWE shows, automatically having to buy and extra ticket to accompany them.

It's a money maker for WWE and it brings in a massive audience, exactly how many young kids and their mothers did you see on their feet with their middle fingers in the air cheering Stone Cold during the Attitude era?

It's a different audience these days, it's PG. And as much as we like to bitch about it, we're the same fans who cringe when we see TNA over use blood or violence for the sake of it. In this new decade wrestling is no longer the need to see blood dripping out of a wrestler's face.

15 years ago, those of us who were fans and can remember, if we saw Tommy Dreamer biting the open cut on Raven's forehead we would of probably asked our friends to try it on our own head, but anybody who watched Hardcore Justice was left thinking this is unnecessary.

John Cena fits the PG bill. He's the bright colored, clean shaven, good guy, it's what WWE wants. The only reason Orton is white hot is because the kids love him because he's face, and they don't know any better than to cheer the good guys and boo the bad guys. But the older fans, the "marks" cheer him because just like the Austin character that revolutionized the business 13 years ago wasn't the goody-goody face and broke the rules and beat up everybody.

So Orton just has a larger fan base because he appeals to the entire audience, but that's only within the WWE Universe. John Cena is the man we love to hate, and the kids and Mother's love to love. So there's a little part of all us that love a bit of John Cena. We're just reluctant to admit it as it isn't so apparent.

What are you favourite memories of John Cena? If you are a one of those who has "Cena Nuff". Then I can almost guarantee one of those memories was either One Night Stand - the unforgettable banner hanging over the ledge: "If Cena Wins We Riot!", the hostile ECW crowd in New York City who literally threw the shirt back at Cena when he tossed it to ringside. Maybe it was WrestleMania 22 in Chicago, Triple H - top heel at the time challenging Cena for the WWE title getting cheered over Cena who was being booed out of the building, actually that last comment was an understatement. If you can't remember, go check it out now.

Cena works on that level too for the WWE. Although there has been a recent youth movement in the WWE. They, and we as fans, depend on some of the older wrestlers to be the big guy. Guys like Triple H, who despite declaring he would prefer to be heel has been a face for over 4 years now, when he played a heel, he was still getting cheered. Because, he's Triple H. So when he (or anybody else in that position) is playing the heel and no fault of their own cannot stop getting cheered, John Cena works as the opponent. When Cena is booed, it looks as if the heel is being cheered just because he's against Cena and it doesn't look so bad then.

Cena has come to terms with the effects of playing the poster boy, and he's embraced it. When he won the WWE title at WrestleMania this year, one of the lasting images was Cena holding the title aloft sitting in front of a group of fans in the front row with "Anti-Cena" shirts, Cena smiled, you could see the smile was genuine, compared to just a few years ago when Cena would get legitimately frustrated with the WWE Universe and the attitude they had towards Cena.

Cena is doing alot more for WWE than sell orange t-shirts. Cena is doing a better job than anybody within the company at what it is they're asked to do and it's going to stay that way. He'll go down as one of the best ever, and we may hate that, we may say he's got three moves and only cuts a good promo every now and then, but Hulk Hogan was the same.

He sold the t-shirts, the lunch boxes, had the kids on their feet, and had the public eye on him.

Hogan did however turn heel, eventually. So if John Cena follows the Hogan path, he will also turn heel but only after he spends 2 years not getting over, stops selling t-shirts and the public stop caring. I can't see that anytime soon...

...And with that WWE couldn't be happier in that situation. The Champ Is Here, and here to stay.