LeBron James on Nike's Stock Reaching All-Time High: '#JokesOnYou #NikeLifer'

Kyle Newport@@KyleNewportFeatured ColumnistSeptember 14, 2018

Honoree LeBron James attends a fashion show and awards ceremony held by the Harlem Fashion Row collective and Nike before the start of New York Fashion Week, Tuesday, Sept. 4, 2018. (AP Photo/Diane Bondareff)
Diane Bondareff/Associated Press

When Nike made former San Francisco 49ers quarterback Colin Kaepernick the star of a recent commercial, there were questions as to how it would affect the company's bottom line.

Well, the early results show business is booming, according to ESPN's Darren Rovell:

Darren Rovell @darrenrovell

Nike stock closes at $83.47, an all-time high for the company.

That makes LeBron James, who has a lifetime deal with Nike worth more than $1 billion (h/t GQ's Mark Anthony Green), proud to be a member of the Swoosh family:

LeBron James @KingJames

Well I mean I guess WE’RE on 🔥🔥🔥🔥🔥🔥🔥🔥. 🤣🤣🤣🤣 #JokesOnYou #NikeLifer✔️ https://t.co/OVPP54a3hz

Kaepernick's commercial has racked up more than 25 million views since its release on Sept. 5:

Nike's decision to feature Kaepernick as the face of the 30th anniversary of its "Just Do It" campaign was a controversial decision. He was the first player to protest during the national anthem, initially choosing to sit on the bench before opting to kneel instead after receiving input from military members.

Numerous athletes, especially in the NFL, have joined the movement over the years in an effort to make a change in the world. 

There were a variety of reactions to Nike's commercial. Some applauded its decision to stand behind Kaepernick, who Rovell noted Nike had continued paying throughout the controversial times. Others opted to burn their Nike products. The College of the Ozarks even decided to drop Nike from its uniforms in protest.

President Donald Trump weighed in as well:

Donald J. Trump @realDonaldTrump

What was Nike thinking?

Well, the numbers don't lie.

According to CNN Money's Nathaniel Meyersohn, a recent SSRS Omnibus poll revealed 44 percent of people ages 18 to 34 supported Nike's decision to use Kaepernick, with 32 percent opposing the move. Fifty-two percent of people ages 35 to 44 supported it, while 37 percent opposed it.


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