Gordon Hayward Receiving 'Strong Interest' from New Balance as Spokesman
Boston Celtics star Gordon Hayward could be looking at another new contract, this time as a spokesman for apparel company New Balance.
Per ESPN.com's Nick DePaula, New Balance has shown "strong interest" in signing Hayward to help "re-launch its dormant basketball category" with the All-Star forward as a foundation piece.
DePaula noted Hayward can start meeting with potential suitors when his contract with Nike expires in August.
While Hayward has never been given a signature shoe of his own, BallerShoesDB.com noted the 28-year-old has primarily worn Kobe Bryant sneakers during his NBA career.
New Balance has a connection to the Celtics as a sponsor of the team's new training facility that opened in June:
Primarily known for selling running shoes, New Balance's website doesn't currently list a section dedicated to basketball sneakers.
Coming off a season-ending injury suffered in the first game of the 2017-18 season, Hayward's comeback for a Celtics team that figures to be among the NBA's top title contenders will be one of the biggest stories of the upcoming year and a natural strategy to build a marketing campaign around.
Primarily known for selling marketing shoes, New Balance's website doesn't currently list a section dedicated to basketball sneakers.
Coming off a season-ending injury suffered in the first game of the 2017-18 season, Hayward's comeback for a Celtics team that figures to be among the NBA's top title contenders will be one of the biggest stories of the upcoming year and a natural strategy to build a marketing campaign around.
