Clippers, Bumble Agree to Jersey Patch Sponsorship

Kyle Newport@@KyleNewportFeatured ColumnistMarch 6, 2018

LOS ANGELES, CA - OCTOBER 20:  A general view of the Los Angeles Clippers logo on the floor of the Staples Center before the game between the Golden State Warriors and Los Angeles Clippers on October 20, 2015 at STAPLES Center in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2015 NBAE (Photo by Andrew D. Bernstein/NBAE via Getty Images)
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The Los Angeles Clippers are the latest NBA team to add a sponsorship to their jersey, as they have reached a deal with dating app Bumble.

Both sides came together with the goal to "advance gender equality." 

For Clippers fans wondering what the patch will look like, the team provided a preview Tuesday:

Bumble founder Whitney Wolfe Herd explained in a statement how this move is a game-changer:

"Never before has a major professional sports team partnered in this way with a female-driven brand like Bumble. It's an honor to partner with an organization as progressive and compassionate as the Clippers. Like us, they know generating awareness for diversity and gender equality is critical to business success."

Clippers president of business operations Gillian Zucker added that this alliance is the organization's latest commitment to equal opportunity: 

"From our players on the court to our leadership team, we are proud to stand with Bumble and do our part to emphasize that diversity and gender equality in the workplace is essential to organizational excellence. Bumble's message and technology provide a platform for women in new and non-traditional spaces and it's important to the Clippers that we innovate and reach our fans wherever our fans are."

Los Angeles is not the first NBA team to get involved with a dating app. The Atlanta Hawks hosted "Swipe Right Night" in conjunction with Tinder, which actually resulted in one couple getting married.

It's not clear what the terms of the deal are, but regardless, the Clippers will have a new look on the court the rest of the season, starting with Tuesday's home game against the New Orleans Pelicans. Off the court, both sides are hoping this deal will make the world a better place.

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