Knicks, Squarespace Agree on Jersey Sponsorship for 2017-18 Season

Tim Daniels@TimDanielsBRFeatured ColumnistOctober 10, 2017

NEW YORK, NY - FEBRUARY 6:  A general view of the New York Knicks logo before a game against the Los Angeles Lakers on February 6, 2017 at Madison Square Garden in New York City, New York.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2017 NBAE (Photo by Nathaniel S. Butler/NBAE via Getty Images)
Nathaniel S. Butler/Getty Images

The New York Knicks and Squarespace, a web content company based in New York City, reached an agreement on a jersey sponsorship deal starting with the 2017-18 NBA season.

Jeff Eisenband of ThePostGame passed along a look at the Knicks' updated jerseys Tuesday:

Jeff Eisenband @JeffEisenband

Your @nyknicks' jersey sponsor is @squarespace. #Knicks https://t.co/DAl5WllAeh

The team also posted a video confirming the new partnership:


Knicks X @squarespace, a partnership celebrating all those who hustle hard and aren’t afraid to chase their dreams. https://t.co/CsXJB4JnHu

Darren Rovell of ESPN.com noted financial terms of the sponsorship weren't immediately announced, but he pointed out the deal includes a joint plan to "provide financial support and give digital advertising opportunities to local small businesses that use the website platform."

The reigning champion Golden State Warriors landed the most lucrative jersey sponsorship known when they signed a three-year, $60 million pact with Rakuten last month.

New York became the 17th NBA team to secure a sponsor, according to Rovell, with the regular season set to begin next week.

The NBA Board of Governors approved of a three-year pilot program for the addition of a company patch on uniforms beginning in the 2017-18 season. NBA Commissioner Adam Silver called it a way for the league to compete in the "global marketplace."

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"Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways," he said. "We're always thinking about innovative ways the NBA can remain competitive in a global marketplace, and we are excited to see the results of this three-year trial."

Jerseys with corporate logos are only available through official team stores, however. Standard retail versions will not include the sponsorship.

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