WWE: Why Vince McMahon Needs Brock Lesnar on TV Now

With WWE in a state of flux, it’s time for Vince McMahon to stop showing desperation and start putting his money to good use by putting Brock Lesnar on television.

The company is approaching its 1,000th episode—which is fantastic—but the ratings aren't where McMahon wants them to be.

That’s why he signed Lesnar.

Lesnar re-emerged into the wrestling entertainment industry with thunderous momentum. After less than a half-dozen appearances, he has fizzled out the same as every other storm does.

McMahon knows it.

How else can you explain why he is demanding creative come up with a monstrous idea for summer? What other explanation is there for why McMahon felt the need to appear on television himself?

Because he’s desperate.

As the mile marker of 1,000 episodes and an expansion to three hours approaches, McMahon is sure to pull out all the stops when it comes to theatrics.

It’s why he’s on television, and it’s why several legends are set to appear as well.

Legends are great, but fans still need to see the biggest superstars on the current roster too. Lesnar has superstar and legend status.

He has to be on television right now.

In addition to acting as a stop-gap to a deeper issue, Lesnar needs screen time for these reasons.

The Roster is Thin

When I say thin, I mean the current WWE roster appears to be at an all-time low.

There are nearly 80 personalities with WWE contracts. You wouldn’t know it though, as only about 40 have consistent opportunities to shine.

On top of that, the mid-card seems to be shrinking.

Currently, there are about a dozen quality, top-tier superstars. A few guys here and there are on the rise, and the rest are simply fillers.

It gets worse.

Every time the company attempts to give a wrestler a major push, the injury bug or worse, suspensions, occur.

Chris Jericho missed time due to suspension and may leave during the summer to pursue music. Randy Orton has been suspended for the second time due to positive testing of banned substances. There are talks there may not be a place for him afterwards. Rey Mysterio faces a similar fate.

Alberto Del Rio was set to step up. He too suffered a setback after a concussion, and now he is also rumored to be considering resignation.

John Cena needs time off to rest.

Factor in the Internet Wrestling Community’s displeasure with Cena, Big Show, CM Punk and Sheamus’ characters, and that leaves you with Daniel Bryan and Kane.

The roster needs more superstars.

There is a Lack of Monster Heels

Make a list of the "monster" heels in the WWE, and most lists will look identical: Big Show and Kane.

Mark Henry was doing a great job, but he’s out with injury as well. Tensai has sporadic appearances.

In his most recent angle with AJ, Kane is straying away from the devil’s favorite demon shtick that has made him a lock for the WWE Hall of Fame.

Show’s latest run is supposed to prove him to be an unstoppable monster hell-bent on doling out punishment to those who lack respect for his size and strength.

Clearly, he’s stoppable.

Rather than be a no-holds barred big man, Show cries and complains about a lack of support.

Brock Lesnar is a true monster heel.

Besides his kayfabe lawsuit, he makes no excuses, and he takes no prisoners. While Big Show mopes the night after a loss to Cena—ditching John Laurinaitis—Lesnar continues to destroy anyone who gets in his path and fights back against management (Triple H).

It’s more exciting to see a guy attack someone without reason.

It’s less fun when the "beast" takes 20 minutes to take out a lesser opponent and then has to explain himself all week.

Lesnar doesn’t worry himself on explanations.

Brock Lesnar Needs to Earn His Paycheck

Understand that Brock Lesnar is contracted for limited appearances. So far he’s on pace for a little over one appearance per month, including the Extreme Rules match.

Lesnar’s not worth the money yet.

He only has between 30-40 total, so there's no need to waste them by showing up on Raw and SmackDown every week. Still, once every other week can get him through WrestleMania 29 next March.

Then there’s promoting SummerSlam.

Triple H and Paul Heyman can’t possibly hype this match up by themselves. Heyman is great on the mic, but it’s not often the WWE Universe gets jacked up about a fight because of the manager (unless it’s Ricardo Rodriguez and Alberto Del Rio).

Lesnar is an awful talker. Fine, let him earn his paycheck through action.

He came into the WWE to take over the top spot. You can't be the face of a franchise if you're never present.

You can't promote a match, maintain fans' interest or help suffering ratings by sitting at home either.