GoDaddy Super Bowl Commercial: Tired Formula Is Disturbingly Effective

The GoDaddy ads are awful, but they are working.

That fact means that the familiar ads aren't going to be going anywhere for a long time. While it would seem that the public would be getting tired of this regurgitated formula, that just isn't happening. 

In fact, they're working more than ever. 

Every year and every ad it's the same thing. There is Danica Patrick in some kind of outfit that is aimed at proclaiming she is a sex symbol along with more scantily clad women. 

Then some kind of lame plot device occurs via horrible acting and all of a sudden they are in less clothing than when the ad began. The only thing is, viewers never get to see how many less pieces of clothing Danica and friends are wearing. 

To find out just what they are wearing, people are instructed to visit their website. 

In other words, they are all something like this. 

While GoDaddy may skew their own numbers, they aren't likely to keep dumping money into pricey Super Bowl ads if this was not working. 

All of this illustrates that the axiom "sex sells" is more true than ever. GoDaddy is proof. They aren't even trying in these ads. 

They make no attempt to coerce better acting, no attempt to find new ways to sell their product and the only creativity shown is the thought process behind trying to be sexually provocative enough that people will go to their website. 

While it is natural to want to deride the company for horrible ads or the exploitation of women as objects, that would be ridiculous. Why should they stop doing something that is working?

The real blame falls on all of the people that are visiting the website. They are the true reason these ridiculous and boring ads persist.