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KFC Distances Itself from Exec After Kylian Mbappé Sponsorship Comments

Rob Goldberg@@TheRobGoldbergFeatured Columnist IVSeptember 21, 2022

FRANCK FIFE/AFP via Getty Images

After an executive for KFC France threatened legal action against Kylian Mbappé and the French Football Federation, the company released a statement countering those comments.

"KFC France regrets the words that were spoken yesterday and reported in the media this morning. These are personal opinions, but in no way reflect the position of the company," it said in a statement to Reuters.

Mbappé, one of France's biggest stars, refused to participate in a team photo shoot because he didn't want to endorse some products that had contracts with the national team, including fast food chains and betting companies.

Vice president of KFC France Alain Beral indicated the decision could be considered a breach of contract.

"We have paid for something clear. If necessary, we will assert our rights," Beral said.

The company has since distanced itself from these comments.

"KFC France also wishes to clarify that Alain Beral did not speak on behalf of the company, but in the context of a private conversation during an event related to his functions as president of the National Basketball League," the statement said.

The France Football Federation has also announced it could alter its policy after Mbappé complained about its "refusal to change the image rights agreement with the players."

"The FFF has undertaken to revise, as soon as possible, the agreement on image rights that binds it to its national team players," the organization said in a statement.

France will need Mbappé in order to compete for another FIFA Men's World Cup title this year after he helped bring home the 2018 trophy with four goals in seven matches.

The 23-year-old should be in France's lineup as it hosts Austria on Thursday in Nations League action.

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