Jerry Jones believes he could get $10 billion on the open market to sell the Dallas Cowboys.
One problem: We're never going to find out whether he's right.
“But let me make this very clear,” Jones said told Peter King of NBC Sports. “I’ll say it definitively. I will never do it. I will never sell the Cowboys. Ever.”
The Cowboys are currently valued at $6.5 billion by Forbes, putting them $1.5 billion ahead of any other NFL franchise. They have been the most valuable franchise in all of sports since 2016.
Forbes valuations have tended to be imperfect in the modern sports landscape, with teams regularly selling for values much higher than their listing. King noted the Denver Broncos are currently expected to fetch around $4.5 billion when they are sold, which would be $750 million more than their Forbes listing.
NFL business consultant Marc Ganis said he believed Jones could get $8 or $8.5 billion if he were to sell.
What's abundantly clear, however, is that the cachet of being the Cowboys owner has more value to Jones than any amount of money. It's not hard to see why. He's among the biggest power brokers in the United States' most popular sport; for a man who was already independently wealthy outside of his football endeavors, owning the Cowboys comes more out of a personal love for the sport than to make a quick buck.
Jones initially bought the Cowboys for $140 million in 1989.
Suffice it to say there's been plenty of return on his investment.