WWE: Why Kevin Nash and the Return of the NWO Is Bad for Business

Big Daddy Cool. Big Sexy. The man formerly known as Diesel goes by many names. Kevin Nash has been a major figure in wrestling for nearly two decades now.

From humble beginnings in WCW, to skyrocketing to fame as former WWF champion Diesel and finally, revolutionizing the business like never before as one half of The Outsiders and the original NWO, Nash has done it all.

Now he is back making waves again in the WWE, and for many die-hard fans who grew up in the 90's this can only be a good thing. However, the focus on Kevin Nash is the exact opposite of what the WWE needs right now.

Now let me say that I respect Nash. I'm not exactly a historian on wrestling in the 90's having only watched started watching WWF around 1996/97 when I was 4/5 years old. Nonetheless, I have seen enough videos of him and research about him to know that Nash only looks out for one person: himself.

Now Nash isn't in the same situation as Scott Hall or Hulk Hogan, he doesn't need to wrestle constantly or show up for signings to get by and he is hugely respected for what he has achieved in the business.

But everything he has achieved has been to the detriment of others around him. Nash, like Hogan, must be numero uno.

Fans older than myself will no doubt be aware of his infamous win over the rampant Goldberg, where he used a cattle prod (of all damn things, I mean why there's a cattle prod under the ring is beyond me) to tase the champion at the time, Goldberg, and win the World Heavyweight Championship.

It caused outrage, it brought heat like no other, but it also brought attention to WCW. WWE would love some of that attention right now, especially as it attempts to merge brands in this new "SuperShow Era." But do they need this attention at the cost of other talent who deserve a shot at the top?

The current Nash/Punk/Triple H storyline is currently the TOP feud running throughout Raw (and now Smackdown judging from Tuesday's action). The mere fact that John Cena of all people is playing second fiddle to this story shows the importance creative are placing on Nash and his mysterious employer.

That's all well and good, but everyone else is suffering. The Miz and R-Truth are top talents, yet they have been lost in the shuffle since Nash's return. Dolph Ziggler put in the showing of his career this past Monday night against Randy Orton and his World Heavyweight Championship win was even brought up.

Numerous talents are emerging, yet Nash remains the focus. As it was in the '90's, when WCW was dominated by the NWO, WWE threatens to repeat history by focusing on its elder superstars.

WWE already found itself in a pickle by focusing on Cena, The Undertaker and other older superstars hitting mid-30/40 years of age, leaving green rookies to establish themselves quickly (looking at you, Sheamus).

And while these superstars have proven their worth, WWE seeks to undo all this by focusing on Triple H and Kevin Nash.

The 90's was a completely different beast compared to today's wrestling product. Revolutionary talents such as Jericho, Steve Austin are no longer found in the modern era of wrestling, and while focusing on established talent is important in retaining the attention of the fans, more effort must be made in developing new talent.

Otherwise WWE will find itself without their top talent with only rookies who have yet to get over with the crowd. Kevin Nash and a possible return of the NWO is not the answer to increasing ratings and developing the product.

As Nash says "It's just business. It's always business," and all he wants is that paycheck.