2011 NFL Lockout: What Does Jerry Jones' Silence Mean for Dallas Cowboys?
The name Jerry Jones and the word "silence" don't often appear in the same sentence together, but the outspoken Dallas Cowboys' owner has been shockingly quiet throughout the lockout.
He has said he believes—whether it's shortened or not—a season will be played. According to the Fort Worth Star-Telegram, Jones said: "We are going to have football. We are going to have a great league. We are going to have a great group of players. That is going to happen. This train is going to get there. I just want to be on it."
Jones' silence and insistence that there will be season in 2011 is caused by the fact he knows wins will be falling into his lap this season. After a horrendous 2010 season, the Cowboys will get their franchise quarterback back and also have a solid offensive-minded coach in Jason Garrett, who they feel can take them to the promised land.
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In the end, Jones knows the owners have most of the leverage.
The league is doing fine. A select few teams feel like their profits are diminishing and that they will be in trouble in a few years.
All in all, though, they know they can't afford to lose a season. For that reason alone, they will eventually start playing, even if it means losing a few games.
Jones' silence also means the Cowboys are probably not one of the teams having diminished profits the last few seasons. The Cowboys' brand is so huge and immensely popular that they are recession-proof.
They would still be fine if the next season were wiped out because they have their own television network in Texas and make plenty of money off merchandise sales.
While other teams like the Jacksonville Jaguars suffered low attendance levels during the recession, what did Jerry do?![]()
He opened Jerry World.
At Cowboys Stadium, Jones can still host high-quality events like concerts and other sporting events. He doesn't need Cowboys' football to make his money. He has so much of it that the Cowboys will be just fine.
Jones doesn't mind losing a few games. Quite frankly, he knows the NFL lockout situation is a lot better than the NBA's. They will play eventually, and he is very excited his new coach is ready to lead his team to the next level.
Jones isn't panicking. He isn't speaking much. He doesn't even need free agency. He pretty much has his team set. He could probably go after a defensive back. Other than that, though, Jones is content both on and off the field.
It's just a waiting game for him, and he doesn't mind waiting.

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