While LeBron is a late adopter to Twitter, his one entry resulted in a following of more than 165,000 fans within one day. To show you the magnitude of his power, compare his followership to the Twitter account of fellow NBA player Chris Paul , who took months to just to get to 144,000 followers.
With the use of only his thumbs, LeBron has accomplished once again the unbelievable with little effort.
King James comes in a perfect time into Twitter due the soap opera that is his free agency. Everyone wants to know directly from the King what his edict will be and he has put himself in prime position to do it.
As we have come to expect since it's inception, Twitter has become the de facto place where “breaking news” can occur straight from the horse’s mouth. No more waiting for the media to be the first to report, each one of us has a front row seat to history.
Yet, I believe the self-announcement of where LeBron will land is only the beginning of his involvement on Twitter. As we have seen with other athletes, Twitter has become an integrate part of an athlete’s overall branding platform. Athletes like Dwight Howard and even Shaq has used it to engage with fans with great results.
And LeBron is all about the brand.
If he plays his cards right, his brand value could skyrocket unlike any other athlete on Twitter today.
All he has to do is be willing to engage and interact with his audience like Dwight and Shaq have already done with great success. If so, getting from 165,000 to a couple million followers is only an afterthought. And with a couple of million followers, LeBron has the ability to take the Kim Kardashian route of reportedly making $10,000 a tweet by mentioning a single brand within one of her tweets.
In my mind, adding King James into the mix will only make it go higher.
And not only that, but what mobile company wouldn't want to have a shot of Lebron tweeting on their latest phone? Don't tell me that wouldn't move some product?
So, now I wait with anticipation with 165,000 (and growing) of his other Twitter followers for that “golden” tweet of where he’s going to finally go.
However, what I'm really waiting to see is the day he genuinely @replies to one of his followers.
In my mind, that's when everything changes in Twitterland.
For his sake, I hope it's sooner than later.