WWE Smackdown: Issues With Putting Over Their Champions?

Smackdown! is, in my opinion, the best wrestling show all around.  Our Friday nights are filled with great action in the ring and with better storylines than Raw and TNA .

The wise use of mid-card wrestlers is something generally appreciated by the old-school and/or hardcore wrestling fans.  That's why I and many others on Bleacher Report tend to prefer Smackdown! 

That being said, and with all the positive things we can say about the Friday night shows, there is one thing I would consider as negative—it seems the Smackdown! writers have some issues in putting over their champions. 

Jack Swagger, the World Heavyweight Champion, and Drew McIntyre, the Intercontinental Champion have difficulties generating actual and permanent heat. 

They both have in-ring talent and some charisma, but they still miss the IT factor; they don't use enough psychology with their gimmick.  I like both of them and they certainly deserve to be champions, but they still have a lot to learn.

Hopefully, the creative team won't let them down and send them in the low mid-card after their reigns.  They have a lot of potential, but the writers just can't make them generate enough heat to be awesome heels.

The worst of both cases is Swagger, particularly during his segment on the last Smackdown!  He really didn't look like a World Heavyweight Champion.  Big Show made him look like a spoiled kid. 

The All-American American should have gained huge momentum after his win over Randy Orton at Extreme Rules .  But we only saw the shadow of a great champion lately.

Hopefully, he will be put over by Big Show at Over The Limit .  It would be a shame if he lost the title and the creative team has to start from scratch to build him back up.

Fortunately, McIntyre got his share of psychological work on the crowd last Friday with his reinstatement.  But he still needs to prove he can generate an actual and permanent feud with more than just beating some random wrestlers.

Hopefully, he got a good start to arise strong as a great heel, particularly because he didn't hit anyone on the last episode of Smackdown!