BIG3 Planning Foundation to Help Retired NBA, WNBA Players with Social Justice

Joseph Zucker@@JosephZuckerFeatured ColumnistJune 25, 2020

TORONTO, ON - JULY 27: BIG3 logos on the court ahead of the BIG3 three on three basketball league at Scotiabank Arena on July 27, 2018 in Toronto, Canada. (Photo by Claus Andersen/BIG3/Getty Images)
Claus Andersen/Getty Images

The BIG3 announced plans Thursday to launch a foundation that will address a number of critical social justice issues.

The organization would work with former NBA and WNBA players and offer funding for "new business ventures, education, charitable endeavors and assistant in post-career lives." The BIG3 would also help provide "funds and support for ex-players to give back to their communities," among other ventures.

BIG3 on CBS @thebig3


The killings of Ahmaud Arbery, Breonna Taylor and George Floyd, among others, have led many Americans to demand meaningful reforms geared toward systemic racism, social inequality and police brutality.

The BIG3's announcement comes after the NBA said it was working with the National Basketball Players Association "to address the game's role in facilitating solutions to the persistent inequities plaguing the Black community."

The league didn't lay out concrete steps because the final agreement is yet to be completed.

Shams Charania @ShamsCharania

Lakers' Dwight Howard in statement to @TheAthleticNBA @Stadium: "Our main objective is to raise awareness and gain transparency...Many of our fellow players are afraid to voice their concerns and are continuing to follow along with what they believe they have to." https://t.co/dfTlSPBwpV

Bleacher Report @BleacherReport

Kyrie on call with players: “I’m willing to give up everything I have (for social reform)," per @ShamsCharania https://t.co/nSlWOl7Bkm

Adrian Wojnarowski @wojespn

Avery Bradley helped organize a Lakers-wide social media post recently: "If you ain't wit us, we ain't wit you." The message was intended "for all those who have more financial power than us, but aren't taking a bigger stance when our community needs you," Bradley tells ESPN. https://t.co/C0bH2FJtyu

As the NBA prepares to resume the 2019-20 season in Orlando, Florida, in late July, some players have expressed reservations over the plan for fear it could detract from the ongoing protests.