X

Luka Doncic Contract Signing Officially Announced by Jumpman

Adam Wells@adamwells1985Featured ColumnistDecember 26, 2019

TORONTO, CANADA - DECEMBER 22: Luka Doncic #77 of the Dallas Mavericks warms up before the game against the Toronto Raptors on December 22, 2019 at the Scotiabank Arena in Toronto, Ontario, Canada.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  Mandatory Copyright Notice: Copyright 2019 NBAE (Photo by Mark Blinch/NBAE via Getty Images)
Mark Blinch/Getty Images

Dallas Mavericks star Luka Doncic is now officially a member of the Jordan Brand. 

Jumpman announced the signing of the reigning NBA Rookie of the Year on Twitter:

Jordan @Jumpman23

Family flies together. #JUMPMAN https://t.co/SnXhgNvk0j

ESPN's Nick DePaula and Tim MacMahon first reported on Dec. 21 that Doncic was nearing a five-year deal with the Jordan Brand. 

DePaula and MacMahon noted it won't start as a signature deal, which includes a player-specific shoe, but it could turn into one with bonus clauses that could include Doncic winning NBA MVP or NBA Finals MVP.

Even though Doncic won't have his own shoe, at least right now, his deal "will likely" have player-exclusive models that could be available to him in February. 

Per CBS Sports' Ruben Palacios, Doncic became available to the Jordan Brand because his previous merchandise deal with Nike was a two-year pact that began during his final season with Real Madrid. 

The Jordan Brand has made an aggressive push to sign some of the NBA's best and brightest stars. New Orleans Pelicans rookie Zion Williamson signed a deal with the brand in July that Forbes's Adam Zagoria reported was worth $75 million over seven years. 

Doncic has put himself in the MVP conversation so far this season. The 20-year-old leads the NBA with eight triple-doubles in 2019-20 and is averaging 29.3 points, 9.6 rebounds and 8.9 assists per contest.