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Luka Doncic Contract Signing Officially Announced by Jumpman
December 26, 2019
Dallas Mavericks star Luka Doncic is now officially a member of the Jordan Brand.
Jumpman announced the signing of the reigning NBA Rookie of the Year on Twitter:
ESPN's Nick DePaula and Tim MacMahon first reported on Dec. 21 that Doncic was nearing a five-year deal with the Jordan Brand.
DePaula and MacMahon noted it won't start as a signature deal, which includes a player-specific shoe, but it could turn into one with bonus clauses that could include Doncic winning NBA MVP or NBA Finals MVP.
Even though Doncic won't have his own shoe, at least right now, his deal "will likely" have player-exclusive models that could be available to him in February.
Per CBS Sports' Ruben Palacios, Doncic became available to the Jordan Brand because his previous merchandise deal with Nike was a two-year pact that began during his final season with Real Madrid.
The Jordan Brand has made an aggressive push to sign some of the NBA's best and brightest stars. New Orleans Pelicans rookie Zion Williamson signed a deal with the brand in July that Forbes's Adam Zagoria reported was worth $75 million over seven years.
Doncic has put himself in the MVP conversation so far this season. The 20-year-old leads the NBA with eight triple-doubles in 2019-20 and is averaging 29.3 points, 9.6 rebounds and 8.9 assists per contest.
