Nobody can question Seth Rollins' standing as a company man.
During a convention appearance in Houston over the weekend, the universal champion took a shot at All Elite Wrestling when asked about a hypothetical match with AEW star Kenny Omega (h/t Wrestling Inc's Marc Middleton).
"When Kenny's done playing in the minor leagues over there, then he can come and work at the absolute top professional wrestling company in the world, in front of the most people, and make the most money, and have the biggest matches, which is with me at WrestleMania," he said.
Rollins' comments call to mind his brief social media beef with Will Ospreay over the spring. The Architect initially asserted WWE featured the "best pro wrestling on the planet" before saying there wasn't "anyone else alive who does what I do as well as I do it as often as I do it," to which Ospreay responded, "I'm alive."
Rollins fired back by calling Ospreay "little guy" and asking the New Japan Pro-Wrestling star to "compare bank accounts."
Rollins also turned his ire toward his former Shield stablemate after Jon Moxley unloaded on what led him to seek his release from WWE and sign with AEW. Rollins told Sports Illustrated's Jimmy Traina that Moxley "took his ball and he went home" and that it was "a little presumptuous of him to get on a podcast and talk down about the company that gave him such opportunities."
In his defense, Rollins is one of WWE's most visible faces at the moment. He's obviously not going to criticize his employer, and it serves the company's interests to downplay the credibility of a competing promotion.
However, his tactic may be counterproductive at a time when a number of fans are frustrated with the general state of WWE.
Just over two weeks ago, Rollins wrestled "The Fiend" Bray Wyatt in a match that was so poorly received it resulted in "AEW" chants and demands for refunds. Along with that, viewership for Raw and SmackDown has declined since WWE celebrated its premiere week and SmackDown's move to Fox on Oct. 4.
Whereas many expected the Fox deal to provide WWE with a shot in the arm to freshen things up, it's basically business as usual.
Taking shots at AEW is unlikely to engender any goodwill toward Rollins or WWE and might instead encourage fans to get behind the underdog.