Cleveland Browns wide receiver Odell Beckham Jr. is introduced as he runs out on the field before an NFL football game against the Tennessee Titans, Sunday, Sept. 8, 2019, in Cleveland. The flashy, fashionable wide receiver sported an expensive watch, worth over $250,000, during his debut Sunday. The NFL plans to speak with Browns star Odell Beckham Jr. about wearing a watch in games. (AP Photo/Ron Schwane)Ron Schwane/Associated Press

Browns' Odell Beckham Jr. to Partner with Swedish Watchmaker Daniel Wellington

Adam WellsSep 18, 2019

Cleveland Browns star Odell Beckham Jr. parlayed wearing a watch on the field in Week 1 into a marketing deal.

Swedish watchmaker Daniel Wellington announced a partnership with Beckham on Wednesday:

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"There's always a method to the madness," Beckham said, via ESPN's Jake Trotter. "The partnership with Daniel Wellington, I'm very happy to do that."

Beckham's watch became a hot topic of conversation in the Browns' season opener against the Tennessee Titans.

Per ESPN's Jake Trotter, Richard Mille spokeswoman Laura Hughes confirmed the limited-edition watch has a value of $189,500.

The NFL responded by informing Beckham wearing watches during games is prohibited because it is a "hard object." He teased wearing a different Richard Mille watch valued at $2.02 million in Week 2 against the New York Jets, but took it off after pregame warmups.

There was speculation Beckham's Week 2 bling was fake, with Watch Anish writing on Instagram the material was plastic, not sapphire.

Whether or not Beckham was displaying the real Richard Mille jewelry Monday night, everything worked out for the three-time Pro Bowler with an advertising contract.