LeBron James Files to Trademark 'Taco Tuesday' After Viral Social Media Posts

Mike Chiari@mikechiariFeatured ColumnistAugust 31, 2019

Los Angeles Lakers' LeBron James goes up for a dunk during the first half of an NBA basketball game against the Washington Wizards, Tuesday, March 26, 2019, in Los Angeles. (AP Photo/Jae C. Hong)
Jae C. Hong/Associated Press

Los Angeles Lakers superstar LeBron James recently filed a trademark for the term "Taco Tuesday."

According to Josh Gerben of Gerben Law Firm, the filing was made by James' LBJ Trademarks LLC with an eye toward using Taco Tuesday for a number of different things, including podcasting:

Josh Gerben @JoshGerben

A company owned by Lebron James, LBJ Trademarks LLC, has filed a trademark for TACO TUESDAY. The filing indicates Lebron intends to continue offering his popular 'TACO TUESDAY' posts on social media and launch a podcast under the name. My analysis ๐Ÿ‘‡ #TacoTuesday https://t.co/lXFwIEy4Py

LeBron's affinity for tacos is well known, as he often posts about Taco Tuesday on Instagram:

ESPN @espn

LeBron is still celebrating #TacoTuesday ๐Ÿ˜‚๐ŸŒฎ (via @KingJames) https://t.co/BcRHVY22uU

Taco Tuesday is a popular custom for many Americans since it gives them a reason to eat one of the most delicious foods in existence.

There is no guarantee James will be granted the trademark, though, since he could have some competition for it.

In 2016, Alex Mayyasi of Priceonomics noted taco restaurant chain Taco John's trademarked Taco Tuesday in 1989.

Mayyasi also noted Taco Tuesday had become such a part of the public domain that Taco John's had perhaps lost its grip on the term.

That could bode well for LeBron, but it could also be a major roadblock since Taco Tuesday has entered the mainstream and become part of everyday vernacular.