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Celtics' Jayson Tatum Agrees to Multiyear Shoe Contract with Jordan Brand

Adam Wells@adamwells1985Featured ColumnistJune 21, 2019

Boston Celtics' Jayson Tatum runs up court after making a three-pointer during the first half of Game 3 of a second round NBA basketball playoff series against the Milwaukee Bucks in Boston, Friday, May 3, 2019. (AP Photo/Michael Dwyer)
Michael Dwyer/Associated Press

Boston Celtics star Jayson Tatum is going to be changing his basketball shoes next season. 

Per ESPN's Nick DePaula, Tatum has left the parent Nike company to sign a multiyear shoe deal with the Jordan Brand.

B/R Kicks @brkicks

Michael Jordan announces the signing of @jaytatum0 to @Jumpman23 in Paris. 👀 https://t.co/RMCI0Vj8HF

Tatum was the first NBA player to test out Nike's HyperAdapt BB shoe during games in January. The shoes are notable for having auto-lacing and were modeled, in part, after the HyperAdapt 1.0 sneakers from Back to the Future that received a public release in 2016. 

At the start of the 2018-19 season, Tatum was one of seven NBA players who had a hand in designing a custom version of the PG 2 called "Coloring Book" that also included a collaboration with his son. 

In just two seasons, Tatum has emerged as one of the NBA's best young stars. The 21-year-old averaged 15.7 points and 6.0 rebounds over 79 games in 2018-19. 

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