Video: Mick Foley Unveils New WWE 24/7 Title; R-Truth Ends Up Winning Belt

Joseph Zucker@@JosephZuckerFeatured ColumnistMay 21, 2019

COLOGNE, GERMANY - FEBRUARY 11: R-Truth during WWE Road to WrestleMania at the Lanxess Arena on February 11, 2016 in Cologne, Germany. (Photo by Marc Pfitzenreuter/Getty Images)
Marc Pfitzenreuter/Getty Images

It's safe to assume the name of the title doesn't describe the time WWE invested in the design process.

Mick Foley unveiled the company's newest championship Monday night on Raw. Dubbed the 24/7 Championship, it effectively serves as a hardcore title in WWE's more family-friendly PG era.

Almost immediately, the 24/7 Championship became the subject of mockery on social media:

Titus O'Neil became the inaugural 24/7 champion but didn't have much time to savor his reign. Robert Roode pinned O'Neil on the entrance ramp to capture the belt.

Roode's tenure as the champ didn't make it through the remainder of Raw. He frantically fled from his colleagues backstage, who wanted a piece of the gold. R-Truth used Roode's desperation to lead him into a trap in the parking lot.

If WWE is willing to get really imaginative with the concept, the 24/7 Championship could be really fun. Few fans are going to take this seriously, so the promotion might as well lean into that and be as campy and over-the-top as possible.

Especially with social media and the WWE YouTube channel, the opportunities for comedy are endless. During a 2001 episode of SmackDown, Booker T and "Stone Cold" Steve Austin brawled in a grocery store, a moment many still remember today.

That's the kind of thing that could help establish the 24/7 Championship as an entertaining addition to WWE programming.

Based on the generally stale feeling surrounding both Raw and SmackDown Live at the moment, though, nobody should be surprised if the creative team ultimately drops the ball.

Related

    Grading SmackDown 📝

    🔷 Matt Riddle headed to SmackDown 🔥 AJ Styles vs. Daniel Bryan for IC title ➡️ Full grades and recap in app

    WWE logo
    WWE

    Grading SmackDown 📝

    Kevin Berge
    via Bleacher Report

    Matt Riddle to SmackDown 🤙

    Kurt Angle announces The King of Bros has joined the blue brand

    WWE logo
    WWE

    Matt Riddle to SmackDown 🤙

    Paul Kasabian
    via Bleacher Report

    Around the WWE Universe

    👀 Samoa Joe staying on commentary? 😔 Nigel McGuinness furloughed in April 🔥 IC tourney final getting rave reviews

    WWE logo
    WWE

    Around the WWE Universe

    Mike Chiari
    via Bleacher Report

    Bray Wyatt, JoJo Announce Birth of Daughter

    WWE logo
    WWE

    Bray Wyatt, JoJo Announce Birth of Daughter

    Mike Chiari
    via Bleacher Report