Paris Saint-Germain superstar Neymar has co-created a fragrance with Diesel that he hopes will "reflect his own story and what bravery means to him."
Per Marca, Neymar said he's been a part of every step in the fragrance's creation, including advertising.
He also said he wants the product to be daring: "I've participated in the most important decisions of the project. We wanted to make a daring fragrance, but also one that reflects the things I consider most important. I wanted the fragrance to reflect my own story and what bravery means to me."
According to Marca Neymar is the first athlete to work on a fragrance with Diesel. He's not the first football player to dip into the market, however, as Juventus forward Cristiano Ronaldo released his in 2015, per Forbes' Kurt Badenhausen.