The Preheat: How LA Artist Joshua Vides Blew Up and Customized Shoes for LeBron

B/R Kicks presents “The Preheat.” Artist Joshua Vides takes us through his come-up story while showing us his process of painting the Off-White Air Jordan 1.

Vides has done exclusive work for LeBron James, has been acknowledged by Russell Westbrook and has been sought out by numerous athletes.