WWE Hall of Famer Stone Cold Steve Austin believes Roman Reigns is in desperate need of a heel turn to reinvigorate his character.
"So what do you do with Roman Reigns at this point? For him to have the biggest run ... you've got to turn him heel and he's got to perform and let loose. He needs to be aggressive and go out there, 'This is what you wanted, this is what you get ... I don't need your damn support.' He needs to bring a mean streak and go on a total heel run."
Austin's comments came after Reigns and Samoa Joe main-evented the WWE Backlash pay-per-view Sunday and received a negative response from the crowd, with many fans leaving before the match was over.
With John Cena now in a part-time role due to his Hollywood commitments, Reigns has been positioned as the next face of the company.
He has main-evented each of the past four WrestleManias, and there is no sign that Vince McMahon plans to knock him from his perch any time soon.
Although Reigns has progressed significantly both in the ring and on the mic during his time in WWE, the fanbase as a whole hasn't embraced him as "the guy" in WWE, largely due to the fact that he is too often booked to seem like an unstoppable force in much the same way Cena and Hulk Hogan were before him.
A heel turn would undoubtedly freshen Reigns up and provide a potential springboard for a big-time face run down the line in much the same way it did for his cousin, Dwayne "The Rock" Johnson.
After fans initially rejected The Rock when he debuted as Rocky Maivia, he turned heel and eventually went on to become one of the biggest stars in professional wrestling history.
The Rock is now one of the biggest stars in Hollywood as well, and while that may not necessarily be in the cards for Reigns, a significant change to his character would go a long way toward changing how the WWE Universe views him.
Austin is an all-time great in his own right, and he was on top during the Attitude Era, which is the most prosperous and successful time WWE ever saw.
If Reigns goes heel before returning to a quasi-face role with a Stone Cold-esque edge to him, then WWE may finally get the fan reaction it has desired for so long when it comes to Reigns.
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