Steve Spurrier to Coach in Alliance of American Football League

The Alliance of American Football announced Saturday its first franchise will be located in Orlando, Florida, and that College Football Hall of Fame double inductee Steve Spurrier is set to serve as head coach.

CBS This Morning broadcast the news. Spurrier, who coached in college and the NFL, told the program what drew him back to the sideline.

"The new rules I really like: two-and-a-half-hour games, 30 seconds in between plays and so forth. And the fans want to see that," he said. "In life, we all need a challenge."

Spurrier, who's affectionately known as the Ol' Ball Coach, returns to the sport after he resigned from the University of South Carolina in October 2015 following 10-plus seasons with the Gamecocks.

The 72-year-old Florida native also coached the Duke Blue Devils and Florida Gators, for whom he played and won the 1966 Heisman Trophy, and guided the Washington Redskins during an ill-fated jump to the NFL. Spurrier was 228-89-2 across more than 26 seasons in college and 12-20 in the NFL.

The AAF will debut in February 2019 and will serve as a proving ground for fringe professional players.

"I think where businesses like this fail is that they expect to have ludicrous and unrealistic ticket and media deal projections in Year 1," AAF founder Charlie Ebersol told Darren Rovell of ESPN.com. "Our investors here understand that it's a seven- to 10-year plan."

It will be crucial to the success of the league to land star power to help get more eyes on its product. Spurrier was a major first step in that regard.