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In 2013, legendary MC Nas was browsing through YouTube for new music. He stumbled upon a song called "Bati Boy" by Dave East. The Illmatic lyricist was looking to strengthen his new Mass Appeal record label with fresh talent.
"I got a call from Nas," said East in an exclusive on-camera interview with Bleacher Report at Rucker Park. "He was telling me: 'I love what you're doing. You remind me of myself. I got this record label called Mass Appeal Records. If you want to get down, let's get down."
It was the closing of a journey that began years ago on a basketball court with one of the modern era's best players: Kevin Durant. East, back then known as David Brewster Jr., was a standout high school prospect, playing in the same area as Durant. The two struck up a basketball chord which just so happened to transform into a musical one.
Both Durant and East describe how their genuine basketball friendship helped propel the Harlem MC to musical stardom.
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