Big Baller Brand will figuratively and literally venture into new waters in a partnership with Birstonas Mineral Water.
The Lithuanian-based all-natural bottled-water company will feature the Big Baller Brand logo, and it's set for distribution in the United States.
"Which NBA player is advertising water? No one," LaVar said. "Everyone in the U.S. is for some reason too proud for water campaigns. There are energy drinks that get advertised, but no one even thought about water."
While Ball correctly pointed out the endorsements for energy drinks in the NBA, he's content to go in another direction, which is usually the case for Big Baller Brand.
No word on whether Los Angeles Lakers guard Lonzo Ball will help promote the family business courtside with a triple B's logo on his water bottle.