According to Rene Tovar of ESPN (h/t the Daily Mirror), the Eredivisie team will hold out for the aforementioned sum in the midseason transfer window, which amounts to the release clause in his contract. Lozano only signed for PSV in the summer.
It's reported Arsenal have been long-term admirers of the 22-year-old, who has shown exceptional potential early in his career.
An earlier report from Simon Jones of MailOnline noted the Gunners have already sent chief scout Steve Rowley to take a look at Lozano, who has shone during his short time in Eindhoven. Jones added a £20 million offer may be enough to get this one done.
However, it appears PSV are unwilling to budge from the trigger amount in Lozano's contract, which is understandable given the amount of time he's been at the club. Here's what he's added to the team:
The man nicknamed Chucky has taken to European football serenely. Deployed in a position high on the left wing, Lozano has terrorised the defences he has faced in the Dutch top flight, chipping in with six goals and two assists in just six appearances.
When he's at full flight, the Mexican is wonderful to watch. Lozano is technically superb, has a burst of pace and makes composed decisions in dangerous areas of the field. WhoScored.com has the winger rated as the best player in the Eredivisie this season:
It's not a shock to see some big clubs already linked with the youngster as a result. While he's not been at PSV long, Lozano's talent is evident.
Earlier in the campaign, journalist Martin Laurence tipped the Mexican to join a more illustrious team next summer:
Arsenal may well make their move for the winger in January, though. After all, as John Cross of the Daily Mirror noted, Manchester City are considering a £20 million offer for Alexis Sanchez in the upcoming transfer window; with less than a year to run on his contract, manager Arsene Wenger has said it is "possible" Sanchez may be sold.
It would be a big shock if Lozano did leave PSV after such a short spell, and he will surely be happy to see out the season at the Philips Stadion.
Still, if Arsenal do lose Sanchez, there may well be a temptation to meet the forward's release clause and beat some of Europe's grandest clubs to the signing of one of the brightest talents in the game.