The personal rivalry between Bray Wyatt and Seth Rollins hit the pay-per-view stage Sunday, as The Eater of Worlds defeated the King Slayer at Great Balls of Fire.
While on the receiving end of a barrage of knee strikes by Rollins, Wyatt kicked Rollins in his surgically repaired right knee.
Wyatt then rolled to the outside. Rollins continued to attack Wyatt from inside the ring, which Wyatt broke up by poking him in the eye. With Rollins temporarily blinded, Wyatt hit Sister Abigail for the win. WWE showed a victorious Wyatt:
Upgruv's Justin LaBar and Pro Wrestling Sheet's Ryan Satin didn't expect to see Wyatt come out on the winning end:
Both Rollins and Wyatt were part of the Fatal 5-Way match for the Universal Championship at Extreme Rules, and their rivalry developed shortly thereafter.
Rollins called Wyatt a false prophet during a backstage interview, which led to The New Face of Fear distracting Rollins during a match against Samoa Joe on Raw.
Wyatt caused the Architect to come out on the losing end, and the Superstars were then off to the races in terms of compounding their disdain for one another.
After being named the cover athlete for WWE 2K18, Rollins thanked the WWE Universe in a promo and said that it was as much their accomplishment as his.
Wyatt took exception to Rollins seemingly becoming a man of the people, and he suggested he himself was above such things due to his self-proclaimed status as a god.
Rollins was unimpressed with Wyatt's claims and took the fight to The Man of 1,000 Truths by attacking him during his entrance on an episode of Raw.
On the heels of getting embarrassed by Rollins, Wyatt challenged the protagonist to a match at Great Balls of Fire and vowed to destroy him, per WWE Universe on Twitter:
While Rollins and Wyatt are two of the most popular Superstars in WWE, they have struggled to consistently establish themselves as fixtures near the top of the card since WrestleMania.
Rollins beat Triple H at The Showcase of the Immortals, but WWE did little to capitalize on the momentum he gained.
Wyatt dropped the WWE Championship to Randy Orton, and he has essentially floated around the upper midcard over the past few months.
Because of that, Sunday's match was significant in terms of helping one of the competitors move in the right direction with a victory.
While neither Superstar appears to be in line for a Universal Championship opportunity in the near future, they could be building toward something further down the line.
As things currently stand, Wyatt looks to be in a more favorable position than Rollins after picking up the win at Great Balls of Fire.
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