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ATLANTA, GA - APRIL 9: LeBron James #23 of the Cleveland Cavaliers handles the ball during a game against the Atlanta Hawks on April 9, 2017 at Philips Arena in Atlanta, Georgia. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2017 NBAE (Photo by Kevin Liles/NBAE via Getty Images)
ATLANTA, GA - APRIL 9: LeBron James #23 of the Cleveland Cavaliers handles the ball during a game against the Atlanta Hawks on April 9, 2017 at Philips Arena in Atlanta, Georgia. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2017 NBAE (Photo by Kevin Liles/NBAE via Getty Images)Kevin Liles/Getty Images

LeBron James Goes Dark on Social Media for 2017 NBA Playoffs

Alec NathanApr 14, 2017

As has been the case since 2012, LeBron James is going dark on social media for the NBA playoffs. 

The three-time champion made as much clear late Friday evening, when he posted one last time before the Cleveland Cavaliers begin their postseason quest to repeat as champions: 

James has been running with the "Zero Dark 23" mantra since his days with the Miami Heat, and it's served him well considering he's a three-time champion. 

With distractions from Twitter and Instagram out of sight and out of mind, James will try to start the 2017 postseason on an encouraging note when the second-seeded Cavaliers host the seventh-seeded Indiana Pacers at 3 p.m. ET (ABC) on Saturday.

🚨 Giannis, Heat Fall To 0-3