The NCAA tournament is always important for the teams involved, but it may be even bigger for office pools and sports books around the country.
According to David Purdum of ESPN.com, the American Gaming Association estimates 70 million brackets will be filled out to total $10.4 billion overall in bets.
The total money expected to be on the line is up 13 percent from last year's figure.
Darren Rovell of ESPN provided some perspective of the money involved:
Interestingly, only three percent of bets are wagered legally with $10.1 billion coming into offshore or local books. The $295 million expected to be bet at Nevada casinos is more than the $138.4 million gambled at Super Bowl LI, a new record, according to Purdum.
Gabe Kalscheur Is Early Breakout Star of March Madness
Barrett, Brazdeikis Lead Canadian Hoops Revolution to March Madness
UM's Ignas Brazdeikis Is the Villain of March Madness
OBJ's Trade to Cleveland Has the Browns Hyped
Steph Returns to Houston for 1st Time Since His Moon Landing Troll
Le'Veon's Power Move Pays Off After Signing Massive Deal with Jets
Lou Williams Is Coming for a Repeat of Sixth Man of the Year
Ja Morant Is Ready to Take Over March Madness
Pat Beverley Has the Clippers Stealing the LA Shine
LeBron Keeps Shredding NBA Record Books
Nation's Leading Scorer Is Getting Buckets for Campbell
Young's Hot Streak Is Heating Up the ROY Race with Luka
LeBron and 2 Chainz Form a Superteam to Release a New Album
Antoine Davis Just Broke Steph's Freshman 3-point Record
Wade's #OneLastDance Dominated February
Warriors Fans Go Wild After Unforgettable Moments with Steph
WR Metcalf Looks Ready to Destroy NFL Combine or Take Down Thanos
This Parkour Warrior Pulled a Bus Through London
Trent Richardson Is Popping Off in the AAF
Eight Years Ago, the Nuggets Traded Melo to the Knicks
Per OddsShark, Duke and North Carolina are the two favorites to win the title, both listed at 6-1. No. 1 overall seed Villanova is listed at 15-2 to defend its title.