
Examining How WWE Can Best Capitalize on Brock Lesnar's UFC 200 Win
WWE had to be elated watching Brock Lesnar chase down and hammer Mark Hunt for three rounds at UFC 200. The Beast Incarnate's return to MMA added a layer to his larger-than-life aura, painting him as a destructive mythological creature.
Building on Lesnar's triumphant trip to the Octagon will be simple: WWE only has to continue to depict him as a monster like no other.
After a five-year hiatus from MMA, Lesnar felt he couldn't stay away. Doubts lingered as he prepped for a UFC one-off thanks to his age, his long absence from the sport and the way Alistair Overeem manhandled him before Lesnar went to WWE.
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Lesnar made all of his doubters look foolish. He spent much of his bout against Hunt on Saturday night atop his fellow heavyweight, swinging his fists against his foe's head like a wrecking ball hitting a wall.
And now WWE has powerful images and a singular accomplishment at its disposal as it hypes Lesnar in the squared circle. To make the most of it, the company will first have to keep this fight fresh in fans' minds.
Trumpet the Triumph
Taking five years off and storming back into the Octagon to take down a top-10 heavyweight hasn't been done before. No one on the WWE roster has one UFC victory on their resume, let alone Lesnar's six.
Even an impressive physical specimen like John Cena had to marvel at what Lesnar did at UFC 200:
WWE has to milk just how special The Beast Incarnate's accomplishment was. It has to continue to show stills of the fight and clips of it, if possible. It can't let Lesnar's win become a distant memory.
Paul Heyman will be key to that.
The carnival barker in an attorney's suit has excelled at trumpeting Lesnar's accomplishments. His NCAA wrestling success, his WWE world title reigns and general savagery have all sounded more significant when sold by Heyman.
After Lesnar broke Undertaker's historic undefeated streak at WrestleMania XXX, Heyman gloated gloriously.
This is just what WWE needs to have Heyman do in his next appearances. The company must let him talk up Lesnar's win over Hunt, keeping it in the discussion and propping it up as the work of an unparalleled athlete.
Conquering Followed by Conquering
The best route for Lesnar following UFC 200 is one marked by dominance.
UFC light heavyweight champ Daniel Cormier believes so. He told Live Audio Wrestling, "I think I'd make him more unbeatable. Now he's in WWE. They call him The Conqueror, The Beast Incarnate. You know, he can't be beat. I'd make him more unstoppable now because he just did something that I'm not sure anyone else over there can do."

That's just how WWE should present Lesnar.
He is at his best when he's a force of nature and most captivating as a monster feasting in the ring. And to have him lose or squeak out a victory at SummerSlam against Randy Orton or others would be a jarring sight after seeing him overwhelm Hunt.
WWE has to let Lesnar go on an extended winning streak that includes some memorable beatdowns.
He should swallow up a Superstar like he did to Cena at SummerSlam 2014. He should finish off a foe in under three minutes like he did against Kofi Kingston at Beast in the East.
Harness The Beast's Fall
There's no guarantee that Lesnar won't look to fight for UFC again, leaving pro wrestling behind completely. It's not clear how long he will stick around WWE with or without the lure of the Octagon.
It's not as if he's starving for money. Kevin Iole of Yahoo Sports reported that, according to the Nevada State Athletic Commission, Lesnar pulled in $2.5 million for his three-round bout with Hunt:
With that in mind, WWE would be smart to use Lesnar as a launchpad for a star who will be at WWE for the next 10 years.
The company should build up The Beast Incarnate, beginning with a strong performance against Orton at SummerSlam. He should look unbeatable until WrestleMania, where he'll take on Kevin Owens.

There isn't a WWE victory with more career-changing power than a clean one over Lesnar on WWE's biggest stage. That significance will only increase following UFC 200 and a subsequent winning streak. Ultimately, elevating a guy like Owens has to be the goal.
One generation always has to make way to the other, as The Rock made way for Lesnar.
En route to that showdown, Owens has to go on his own parallel unstoppable run, setting up a battle between two titans.
WWE would get a stellar WrestleMania match out of the deal, an enthralling ride up to that point and a star-making result for a wrestler capable of being a company cornerstone.
Lesnar's win over Hunt is the first step in that master plan, now that UFC 200 ended just as WWE would have booked it.



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