WWE Raw Results: Biggest Winners, Losers and Moments from June 27

WWE Creative's stubborn insistence that Roman Reigns is a lead babyface in 2016 helped earn it "biggest loser" status from Monday's Raw.

The show kicked off with Seth Rollins poking fun at his former Shield teammate, only for world heavyweight champion Dean Ambrose to defend him by suggesting that he should be forgiven for manning up and taking responsibility for his actions.

That will never happen.

If anything, the hostility and dissatisfaction fans expressed in regard to Reigns' push will only intensify. The boos that greet him in arenas everywhere will be louder and more impassioned than they were before June 21.

Credit: WWE.com

At some point, it is imperative for the writing staff and management to come to the realization that the great Reigns project has not succeeded in the way that they had hoped.

He has excelled as an unstoppable ass-kicker who bumps his opponents around the ring. Fans witnessed as much in his recent bouts against Rollins and AJ Styles.

He is not a good guy fans want to see fight from underneath. Getting himself suspended in the midst of his greatest push ever, a push dozens of other Superstars would give anything to have, is not going to endear him to the audience the company so desperately wants to accept him.

Eventually, WWE Creative will begin to look clueless rather than determined to get Reigns over in that role. He is not John Cena. He does not have the connection to the audience that The Doctor of Thuganomics did before he ever won the title.

Staying the course will only lead to further discontent and louder rejections of the performer.

Whether or not he deserves it for his in-ring performances is question for another time.

Winner: Sami Zayn

Credit: WWE.com

Sami Zayn's ongoing feud with former-friend-turned-bitter-enemy Kevin Owens has consumed him. It has cost him matches and championship opportunities.

At Money in the Bank, a vicious powerbomb onto a ladder from Owens prevented him from winning the titular ladder match and potentially cashing in to become WWE world heavyweight champion.

On Monday night, he expressed more passion than ever before during an edition of The Highlight Reel with Chris Jericho.

He noted that the brand extension may pull them away from each other, preventing them from achieving the closure that their rivalry deserves. Then he demanded Owens "grow a sack" and tell him why the issues between them exist in the first place.

It was an assertiveness fans are not typically used to seeing from "nice guy" Zayn. He could use more of it as he attempts to make the jump into the main event picture.

Loser: The Miz

Credit: WWE.com

The current intercontinental champion has done a phenomenal job of building himself back into a credible titleholder and extraordinarily entertaining villain.

So how is he repaid by management? The initiation of a feud with Kane.

Try to contain your enthusiasm.

On Monday night, the Hollywood A-lister returned from another film set and made the mistake of angering Stephanie McMahon and Corporate Kane, thus earning him an impromptu title defense against a mystery opponent.

Undoubtedly, fans expected Finn Balor, whose arrival on the main roster appears imminent. Instead, pyro exploded at the top of the ramp, and The Demon Kane lumbered his way to the ring for a match straight out of 2009.

Even worse, Miz and wife Maryse were booked to devise a plan that left them scurrying away from the match, with the champion unable to defeat an aging veteran whose best days are, at the very least, six years behind him.

Hopefully, the program is only a stopgap ahead of the draft. If it bleeds over onto Raw or SmackDown under the brand extension, The Miz's championship reign will be in trouble.

Such a shame, too, considering how hot it started with the four-way feud involving Cesaro, Owens and Zayn.

Winners: John Cena and Seth Rollins

Credit: WWE.com

There is a chemistry that exists between Cena and Rollins that almost guarantees a superb wrestling match every time they square off with each other, and Monday night provided further proof.

The Superstars delivered a dramatic match full of high spots and near-falls.

Interference from AJ Styles, Karl Anderson and Luke Gallows did nothing to hurt the overall quality of the match, which ended with Rollins planting Cena with a Pedigree and ensuring that Battleground's main event did not become a Fatal 5-Way match.

It remains to be seen if Rollins and Cena will go their separate ways on July 19. If so, fans will be robbed of some extraordinary in-ring action from two Superstars who work so incredibly well together.