WWE SmackDown Results: Biggest Winners, Losers and Moments from January 28

To say that logic has not been at the top of WWE Creative's list of priorities over the last handful of years would be an understatement.

Continuity has never been one of its major concerns, not when it has as many hours of television to book as it does. The result has been inconsistent storytelling and decisions that leave fans scratching their heads.

As fun as it was, the Jan. 28 episode of SmackDown threw continuity out the window. Especially in the case of the night's main event.

Four months after losing a match to The Wyatt Family as a result of Chris Jericho's hubris, then being disrespected and abandoned by Y2J, Roman Reigns and Dean Ambrose welcomed the future Hall of Famer back with open arms for a tag team match with, you guessed it, those very same Wyatts.

Credit: WWE.com

Why would two guys who had such a problem teaming with Jericho just graciously accept the cocky and arrogant star back to their corner against the very same opponents they lost to in September?

If that was not bad enough, there were the high-fives and fist bumps shared by Reigns and Big Show, who made the save for the babyfaces at the conclusion of the broadcast.

Two guys whose heated rivalry culminated at last April's Extreme Rules pay-per-view, and whose issues have been revisited countless times in the wake of that show, had no business being so friendly. But alas, WWE Creative did not find that little bit of continuity to be of any importance, so what fans were left with was four Superstars with sordid pasts acting like playground schoolmates celebrating a successful round of kickball.

That lack of attention to details has plagued WWE for years and will only continue to hurt the company's quality of programming.

Logical storytelling was the biggest loser on Thursday night, but it was not alone: A returning, third-generation Diva also suffered the wrath of the lazy writing staff. Meanwhile, a former NXT champion managed to stand out in defeat, and one of wrestling's legitimate good guys earned some spotlight for his contributions in and out of the ring.

Credit: WWE.com

Winner: Titus O'Neil

There is no denying the accomplishments of Titus O'Neil in the squared circle. A naturally charismatic big man who has captured tag team championship glory with former tag partner Darren Young, the former Florida Gator has left his impression on the WWE Universe.

Thursday night, he left an impression on a different audience, one full of honor students from inner-city Tampa. O'Neil rewarded those boys and girls for their academic achievements by purchasing seats for them to SmackDown.

Not only did he score the win in the night's opening match, an eight-man tag team bout pitting him, Dolph Ziggler and The Usos against The New Day and The Miz, but he was honored for everything he did for those youths.

In an industry in which so much is made of who is getting pushed at whose expense, how poorly management is treating so-and-so, it was incredibly refreshing to see someone get the recognition that O'Neil did for the good he has done beyond the bright lights and cameras of WWE TV.

Credit: WWE.com

Loser: Natalya

Prior to her match with Charlotte Thursday night, Natalya cut a pre-taped interview in which she discussed the setback of injury and how she will rise from the fire and be better than ever.

And then she lost. Clean.

All of the effort Natalya had put forth to cut a convincing promo, to get herself over and build some credibility for her character, was erased in mere minutes in a short match that she lost via submission.

Any chance she had of being a legitimate member of the Divas Revolution, of being taken as seriously as Becky Lynch and Sasha Banks, was thrown out of the window when she was portrayed as the damsel in distress, left to be rescued by the aforementioned Lynch.

No matter how great an in-ring worker she may be, Natalya has become an enhancement talent for other Divas to get over at her expense. It is unfortunate, because as women's wrestling gains steam, Natalya has all of the tools to be at the forefront, leading the charge.

Instead, she will be in the rear, watching as the so-called "revolution" passes her by.

Credit: WWE.com

Winner: Neville

The Man That Gravity Forgot followed up a dynamic performance in the Royal Rumble Sunday night by challenging Kalisto for the United States Championship on SmackDown.

The match was a small taste of what the two are capable of but really gave Neville a showcase to prove himself as a diverse performer.

He is capable of working from underneath as a plucky babyface (as he has since his main roster debut) or as a strong, intense wrestler capable of controlling the pace and using his unconventional offense to keep his opponent at bay, something which on display as he chased one of the sport's most coveted titles.

Neville lost but stood out, perhaps even more so than his opponent. Just like matches with Seth Rollins and John Cena proved, he is a rare performer who can weather a loss on the strength of his performance.

Imagine what he could be if he was allowed to string together wins and even benefit from a sustained push.