WWE Survivor Series 2015: Smart Builds for PPV's Top Feuds

With two matches in particular dominating the billing for Survivor Series, WWE has to ensure it gets the big decisions right at the show.

The elimination match with The Wyatt Family vs. The Undertaker and Kane as well as the WWE World Heavyweight Championship match between Seth Rollins and Roman Reigns both offer great hope for fans that Survivor Series could be a hit.

But how does WWE build those matches effectively? Do they need swerves, or do they need conventional builds? Here's how to push those two matches properly.

Roman Reigns vs. Seth Rollins

The world title match between two former members of The Shield is a match that has been in the offing for some time.

When Reigns won the Royal Rumble back at the start of the year, it was probably expected that this bout would happen sooner than expected.

But the backlash Reigns suffered from WWE fans meant he had to wait a while to get his chance in a world title bout, but he's worked his way up the card effectively and deserves this chance.

But how does WWE push it and build it properly?

For starters, it needs to drag up their vicious and violent past. The relationship and feud between Rollins and Dean Ambrose was built on the tension they shared while in The Shield, with Ambrose constantly seeking revenge for how Rollins split the group up in such spectacular fashion.

So Reigns, too, should be looking for retribution and looking to make Rollins pay as he continues to evade danger at seemingly every turn.

Also, WWE has to distance The Authority from this feud. Given how this could be a world title rivalry for the next few months, both guys have to stand on their own two legs from the very start. 

Allow Reigns and Rollins the chance to work their magic without the input of Triple H and Stephanie McMahon, and you could have a sensational rivalry in the offing.

The Wyatt Family vs. The Undertaker and Kane

The challenge here is putting together a match when the participants are not completely locked in yet.

For instance, will there be more men joining The Undertaker and Kane? Or will it be these two dominating the team and taking on The Wyatt Family alone?

That would presumably be risky, so the smart move would be having more men join forces with The Brothers of Destruction.

But aside from that, if recent TV shows are anything to go by, WWE needs to keep letting Bray Wyatt drive this feud on.

Wyatt put on a fine promo on Raw this past week, appearing to steal The Undertaker and Kane's mystic powers.

Wyatt is in need of a breakthrough rivalry in WWE, and this could be the one that knocks him up a level. If he ends up emerging triumphant through this feud and is allowed to carry it along, it will stand him in great stead for the months to come.